Thursday, 15 May 2014

Explode Your Profits With These Email Marketing Tips

By Marcus Ryan


Every business owner knows that the money is in the list, the bigger your email list the more money you can make. Even huge companies are now focusing on building targeted email lists to market their products and services. But if you are just starting out how do you build a big email list and increase your profits? In this article we are going to cover some important tips that are going to help you take your email marketing to the next level.

Our first tip is to never send email promotions to people who have not opted in first. Send emails to people who are familiar with you and request your notifications. Emailing random people is considered spam and could get you in trouble with your ISP or web host. They'll wonder whether they are interesting in what you are selling or not. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient's.

Your approach with how you send emails is also important. Use gentle marketing language, not the "Hurry up and buy! NA These kinds of approaches are overused, and can give your emails a spam-like feel. It can cost you customers. Your customers understand that you're a company and therefore you have to sell your product, but they will respect you more if you do so in a professional way. They'll appreciate this and will most likely buy from you.

If you already have a list or you are in the process of building a list you can use your same list to grow and reach more subscribers. You do this by offering rewards and incentives when your subscribers invite their friends to check out your newsletter. This is often referred to as "viral list building" which is extremely effective to build huge email lists really fast. Be creative with your offers and test multiple ways to increase your subscribers with content and incentives.

When it comes to email marketing there are hundreds if not thousands of different ways to build your list. However we believe that quality and far more important than quantity, so focus on providing value and not just selling. Platforms like GetResponse and Aweber can be very helpful to manage and build a professional email marketing campaign. We hope these tips can serve you in your next email marketing adventure.




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