4th Generation Communications is probably one of the industries leading players in Internet Marketing. During a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you need to get your point across as fast as possible.
We live in the digital age and our customers are being engulfed by info on a daily basis. Clients are being hit with text advertisements,, pictures, banners and of course videos. The number of business owners fighting for clients attention is skyrocketing.
As entrepreneurs it is our job to keep our customers attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be a little trickier than other forms of advertising like banners, text advertisements, and images. With those forms of advertising a client is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. In most cases we cannot force our clients to click our video to watch it, it is completely up to them.
Two Things Which Will Get Your Clients To Look At Your Video
There are two vital aspects that you must get right to increase the odds of customers watching your video. You should first have an attention grabbing thumbnail. The second thing is the length of your video must be interesting to them. If they glance at the time of your video and it is an hour long, they're going to keep moving.
Videos that are less than a minute will get played more frequently than a video that is 2 - 3 minutes. Although three minutes may not seem like a very long time, on the Internet it's an eternity.
Video Marketing On A Budget
Many small to medium size companies are so busy worrying about the day-to-day activities that they forget about things like brand naming. This is a critical side of your marketing program and may be taken seriously, because ultimately it'll skyrocket your ROI.
We live in the digital age and our customers are being engulfed by info on a daily basis. Clients are being hit with text advertisements,, pictures, banners and of course videos. The number of business owners fighting for clients attention is skyrocketing.
As entrepreneurs it is our job to keep our customers attention as long as possible. We have to create content that draws them in and keeps them.
Videos tend to be a little trickier than other forms of advertising like banners, text advertisements, and images. With those forms of advertising a client is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. In most cases we cannot force our clients to click our video to watch it, it is completely up to them.
Two Things Which Will Get Your Clients To Look At Your Video
There are two vital aspects that you must get right to increase the odds of customers watching your video. You should first have an attention grabbing thumbnail. The second thing is the length of your video must be interesting to them. If they glance at the time of your video and it is an hour long, they're going to keep moving.
Videos that are less than a minute will get played more frequently than a video that is 2 - 3 minutes. Although three minutes may not seem like a very long time, on the Internet it's an eternity.
Video Marketing On A Budget
Many small to medium size companies are so busy worrying about the day-to-day activities that they forget about things like brand naming. This is a critical side of your marketing program and may be taken seriously, because ultimately it'll skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to drive traffic to your site. Explainer videos are also another excellent way to boost your leads.
No comments:
Post a Comment