Friday 23 May 2014

Wrong Perceptions About Use Of Instagram For Marketing

By Armando Rodriguez


Evidence of instagram being one of the top applications being used for photo sharing can be seen in the more than 90 million instagram followers. Although a number of businesses have gone further to buy instagram followers in an attempt to widen the online presence base, many still fear this lucrative service due to some misconceptions.

The common belief that the service only works for those people who sell visual products is misplaced. It is time businesses pounce on this opportunity as chance to innovate valuable, appealing or entertaining images that will attract their followers. Even if you are not in the business that deals in visual products, there is room to sell the goodwill of your employees, celebrations, merchandise and culture among other good things about your business.

Some businesses also think that the service is only meant for big brands. The truth is that some small businesses are doing well, have even featured on its blog, and are enjoying the coverage. A few artists and vendors have even attested to the fact that it helps them in generating leads.

It is not true that you can only use the service to post photos. The service provides user generated content by way of participating in photo contents and special campaigns. It is therefore provides both photos and messaging platform that allows businesses to respond to the feedback obtained from followers.

Tracking and monitoring your activities on the service is very possible. Stop believing otherwise. SumAll, nitrogram, stratigram and static are some of the analytics platforms that have now been developed as part of the service to help you track the performance of your brand on the site. Simply go to the metrics of your account and those of its community and get the results you want; everything is automated.

Instagram does not sell photos uploaded by its users. This belief was brought by the confusion in the general terms and conditions that have now been revised. The idea behind this misconception is that the general terms and conditions gave the social site legal ability to sell your photos. The general terms and conditions are now clear on this and you should not have any reason to believe so.

The service is not a preserve of technocrats and computer engineers as some businesses think. It is not a complex application as it incorporates friendly user interfaces just like other social networking sites. Uploading a photo is done just the same way one does it with Facebook, YouTube or twitter. There is therefore nothing therefore complex in its usage.

A widely held belief that the service is designed with only teens and young adults in mind is not right. In fact, the service is linked to other applications like twitter and YouTube and offers you a large audience just like the latter. A number of people are using this service and it is time you brush off that misleading misconception in your mind.




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