Google created Smart Lists to automate the creation of re-marketing lists. These lists depend on the anonymous conversion data that is taken from countless websites that implemented Google Analytics and opted to share their data with Google.
These lists are created using artificial intelligence that analyzes information gathered on the user like page depth, referrer, device, and browser. It looks at what the user actually does on the website, and calibrates a re-marketing campaign in AdWords. It figures out which users have a higher probability to convert when he visits the website later. Google updates the model everyday of users who have the most potential in converting. Based on this, the list adds or removes users to make the list a truly powerful marketing tool.
However, if you run a site that gets more than 500 e-commerce transactions monthly, has over 10,000 page views daily, and uses Analytics to manage your e-commerce tracking then Smart List will automatically get customized by following the characteristics that lead to visitors converting on your particular site. This eases the work for marketers as it will speed up the analysis process and gives more focus on growing the business rather than on list management.
If a website has less than 500 e-commerce transactions every month and less than ten thousand daily page-views, Smart Lists will use data from similar businesses that are sharing data with Google Analytics in order to build the re-marketing list.
Smart Lists are meant to make re-marketing easier for novices using this method.Smart Lists can make all marketers work smarter and faster. Based on statistical analysis of this new data, the marketer can make a quick decision what factors to focus on to get the most accurate prediction on conversion. It takes time making sense out of a set of data. Smart Lists will continue to improve for more advanced users and automate as much as data interpretation as possible to marketers can spend more time growing his business and not crunching numbers.
These lists are created using artificial intelligence that analyzes information gathered on the user like page depth, referrer, device, and browser. It looks at what the user actually does on the website, and calibrates a re-marketing campaign in AdWords. It figures out which users have a higher probability to convert when he visits the website later. Google updates the model everyday of users who have the most potential in converting. Based on this, the list adds or removes users to make the list a truly powerful marketing tool.
However, if you run a site that gets more than 500 e-commerce transactions monthly, has over 10,000 page views daily, and uses Analytics to manage your e-commerce tracking then Smart List will automatically get customized by following the characteristics that lead to visitors converting on your particular site. This eases the work for marketers as it will speed up the analysis process and gives more focus on growing the business rather than on list management.
If a website has less than 500 e-commerce transactions every month and less than ten thousand daily page-views, Smart Lists will use data from similar businesses that are sharing data with Google Analytics in order to build the re-marketing list.
Smart Lists are meant to make re-marketing easier for novices using this method.Smart Lists can make all marketers work smarter and faster. Based on statistical analysis of this new data, the marketer can make a quick decision what factors to focus on to get the most accurate prediction on conversion. It takes time making sense out of a set of data. Smart Lists will continue to improve for more advanced users and automate as much as data interpretation as possible to marketers can spend more time growing his business and not crunching numbers.
About the Author:
YouTube.com - App Rush Academy is a news review site that reveals the truths & myths by providing a App Rush Academy Review.
No comments:
Post a Comment