If you have an online business, you should recognize that mobile advertising is becoming more prominent everyday. People are continually buying smart phones over regular cell phones, allowing them to surf the web instead of just from their computer. Advertisers recognize the fact that millions of additional users are coming online, and will be searching for content on the web. To take advantage of this flood of additional potential customers, mobile ad revenue has branched into different areas. A recent report has shown that mobile ad revenue is coming from interstitial, as much as 70% of all revenue that is achieved. Here are the reasons why this is true, and what exactly interstitials actually represent in this report.
The Power Of Video
Interstitial ads are displayed as a full page. These ads appear between two navigational steps, for instance right after a user follows a link to a website. The ad appears as a full page and the user has to either watch a video or wait a few seconds before they can access the page they wanted to see. This practice can feel intrusive but you can provide your audience with a positive experience if you target users who will be interested in your ads and create high quality ads.
In the same way, mobile advertisers are using video to generate revenue from people that have smart phones. In regard to the report that was released, referencing interstitials, this is representative of people that are viewing videos on their phone, and clicking on the ads that they see.
AppFlood found a great deal of interesting information in their report, and it's worth reading in its entirety. If you're interested in mobile advertising and its future, it provides a wealth of information. It will be interesting to see how their findings will change in the future. It seems like video and rich media are only going to grow.
In some cases, the user has to watch a video before being able to access the page they wanted to see or have to stay on the interstitial page for a few seconds before the page they were navigating to loads. These ads can be considered as intrusive but you can make sure that your audience has a good experience with your ads by properly targeting users and providing them with quality content.If you use mobile ads to promote your products or services, you should look into interstitial ads. These ads are more expensive because they are perceived as more intrusive but they will yield better results for your campaign.
The Power Of Video
Interstitial ads are displayed as a full page. These ads appear between two navigational steps, for instance right after a user follows a link to a website. The ad appears as a full page and the user has to either watch a video or wait a few seconds before they can access the page they wanted to see. This practice can feel intrusive but you can provide your audience with a positive experience if you target users who will be interested in your ads and create high quality ads.
In the same way, mobile advertisers are using video to generate revenue from people that have smart phones. In regard to the report that was released, referencing interstitials, this is representative of people that are viewing videos on their phone, and clicking on the ads that they see.
AppFlood found a great deal of interesting information in their report, and it's worth reading in its entirety. If you're interested in mobile advertising and its future, it provides a wealth of information. It will be interesting to see how their findings will change in the future. It seems like video and rich media are only going to grow.
In some cases, the user has to watch a video before being able to access the page they wanted to see or have to stay on the interstitial page for a few seconds before the page they were navigating to loads. These ads can be considered as intrusive but you can make sure that your audience has a good experience with your ads by properly targeting users and providing them with quality content.If you use mobile ads to promote your products or services, you should look into interstitial ads. These ads are more expensive because they are perceived as more intrusive but they will yield better results for your campaign.
About the Author:
YouTube.com - Social SEO Pro is a news review site that reveals the truths & myths by providing a Fanpage Curator Review.
No comments:
Post a Comment