Tuesday 20 May 2014

How An Online Marketing Firm Can Highlight Tumblr's Importance

By Robbie Sutter


When you think of the platforms that are utilized the most for advertising purposes, your mind might go to Facebook and Twitter, right? After all, they have proven themselves to be effective for a number of businesses and it does not look like these sites will fade away anytime soon. You might not look at Tumblr in the same regard but is it possible that this particular website can come into effect in the long run, too? Any online marketing firm should make note of this platform.

One of the common questions that I have been asked is that, "Isn't Tumblr more like a hobbyist's site as opposed to anything else?" While it's clear that most of Tumblr's user base spends time on the site for the sake of leisure, there are many companies that actually have presences on it. Companies like Coca Cola and eBay have accounts, which should give you a good understanding of how much they value the site. To say the least, there are reasons to value such a platform.

The focus on Tumblr is, from what I have seen, set on blogging and this is a point that every online marketing firm should make note of. With that said, though, Tumblr's focus on blogging is very different when considering the fact that text is just one element to incorporate. After all, with this site's focus on images - memes being just one of many examples - the approach that is seen here will very likely be worlds apart from other platforms. However, the ability to become acquainted with this site can bring about rewards.

Firms such as fishbat will be able to tell you all about the impact that Tumblr can have, especially when the focus on sharing is far more prominent on this site. From what I have seen, due to the high volume of shared content, blog posts with smartly-implemented hyperlinks will be able to stand out that much more in the long term. Hashtags are also worth noting, since any online marketing firm can support the idea that this helps to make tagged posts more visible. In my view, these are just a couple of other concepts that help to illustrate Tumblr's probable impact for any business.

If you want to be able to bolster your marketing efforts in the long term, Tumblr is one such platform to take into consideration. It may not be the most commonly utilized but this does not take away from its effectiveness. The best writers and content creators understand why Tumblr is utilized and how it can be modified in order for a brand or service to be advertised to the masses. It's just a matter of utilizing great care so that this happens on a consistent basis.




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