The world has become a global village where you interact with people from different parts of the globe just in the same way you interact with your next-door neighbor. Social media services are used by both small and large business organizations to promote their products. It is almost impossible to find a marketing expert today that does not recommend social media marketing as a marketing strategy. There are a number of benefits that you can derive from using social media as a marketing strategy.
Compared to running a paid ad or sending mails to a large group of both potential and existing customer base, social media is cheaper. It is cheap to tweet or post marketing information on Facebook and still capture the attention of many people. Marketing expenses are almost negligible with social media as a marketing avenue.
Marketing through social media is particularly important where businesses need customer views on their products. Customers can easily channel their concerns, questions and comments through platforms such as Facebook or twitter. You can directly communicate with these customers by responding to them in a public domain that allows other customers to view hence offering excellent customer services at cheaply.
Social media advertisements usually reach many people than traditional methods of marketing. If, for instance, you compare Facebook to newspapers, many youths use Facebook more than newspapers. An advert targeted at the youths is therefore likely to be more effective on Facebook than it would do on newspaper.
Social media adverts normally go beyond the confines of one geographical region. A tweet by a USA company, for instance, reaches many people outside USA than an advertisement put on USA television media house or newspaper would do. Multinational companies therefore have the ability to reach both the home and overseas markets by just one post on Facebook or one tweet.
Marketing through social media is beneficial in that it enables you to interact with potential business strategic partners that are physically not accessible just like it helps you interact with your clients. This unique opportunity is rare to find. These partners can be distributors, suppliers or strategic business partners. Social media hence enables you to develop professional networks with other entrepreneurs that can benefit your growth strategies.
Social media can be used for gathering market intelligence information. Apart from getting customer responses concerning your products, social media can also help you get information about your competitor that would ordinarily be a nightmare to obtain. Research experts will agree that social media research is likely to be more effective than the traditional sampling research methods.
The fact that social media platforms allow you to broadcast your content to a large pool of prospective readers can boost your search rankings. Google and Bing depend on these kinds of social signals when deciding how to rank search results on their search pages. This positively influences your websites position in search engines as prospective readers can then link to it, subscribe or invite their friends.
Compared to running a paid ad or sending mails to a large group of both potential and existing customer base, social media is cheaper. It is cheap to tweet or post marketing information on Facebook and still capture the attention of many people. Marketing expenses are almost negligible with social media as a marketing avenue.
Marketing through social media is particularly important where businesses need customer views on their products. Customers can easily channel their concerns, questions and comments through platforms such as Facebook or twitter. You can directly communicate with these customers by responding to them in a public domain that allows other customers to view hence offering excellent customer services at cheaply.
Social media advertisements usually reach many people than traditional methods of marketing. If, for instance, you compare Facebook to newspapers, many youths use Facebook more than newspapers. An advert targeted at the youths is therefore likely to be more effective on Facebook than it would do on newspaper.
Social media adverts normally go beyond the confines of one geographical region. A tweet by a USA company, for instance, reaches many people outside USA than an advertisement put on USA television media house or newspaper would do. Multinational companies therefore have the ability to reach both the home and overseas markets by just one post on Facebook or one tweet.
Marketing through social media is beneficial in that it enables you to interact with potential business strategic partners that are physically not accessible just like it helps you interact with your clients. This unique opportunity is rare to find. These partners can be distributors, suppliers or strategic business partners. Social media hence enables you to develop professional networks with other entrepreneurs that can benefit your growth strategies.
Social media can be used for gathering market intelligence information. Apart from getting customer responses concerning your products, social media can also help you get information about your competitor that would ordinarily be a nightmare to obtain. Research experts will agree that social media research is likely to be more effective than the traditional sampling research methods.
The fact that social media platforms allow you to broadcast your content to a large pool of prospective readers can boost your search rankings. Google and Bing depend on these kinds of social signals when deciding how to rank search results on their search pages. This positively influences your websites position in search engines as prospective readers can then link to it, subscribe or invite their friends.
About the Author:
Looking to find the best deal on Buy facebook likes, then visit my site to find the best advice on buy likes for you.
No comments:
Post a Comment