Monday, 19 May 2014

Characteristics Of Professional SEO Content Writers

By Arline Bradley


Writing started long way before the internet was composed of plain HTML text data and it has grown over time to become one of the biggest internet industries ever known. It has both professional SEO content writers and the so-called copy paste group. In such a market, you need to be careful when choosing an author to produce content for your company.

One characteristic that makes a great author is their understanding of the required niche. Whenever they are given a subject on a particular niche, they take time to do their research before putting words on a paper. Unlike writers who are new in the field, they put themselves in the shoes of the clients; they write as if they were doing a project of their own.

The problem that is there today with most of the so-called article writers is the inability to explain the required concept. You will find out that if you placed an order of 500 words content, only a few lines may be useful for your business. You end up wasting time and money and will have to have another writer do the project for you and even then, you will not be sure about the results.

An experience and honest author is not only precise but also follows the instruction provided by the clients. When clients provide special instructions, especially for an SEO article, they do so for a reason. One of the reasons is that the instructions help a writer to come up with quality content, usually based on the expectation of the client. The other reason is to make sure you use the key phrase provided correctly.

The best author is the one that gives you exactly what you want even if the resources available to refer to are not good enough. For instance, you need a review of a particular cosmetic product, they will write a review based on the instruction you have provided. They will not give a success story about people who have used the product. You see the success story of people who have used the product is good article, but it is not relevant to your requirements, a common attribute of authors who do not know what reviews are.

Hiring a writer who lacks knowledge about Search Engine Optimization is not a good idea, first because they will not give you what you are looking for and second, they will waste your time and money. An author who understands how SEO works is the best person to work with. Such an author will not only give you quality article but also make your work easier.

One of the most important features about a professional writer is their ability to use the keyword you have provided wisely in the article. Because they know the purpose of the article, SEO, they will use the keyword properly, a feature known as keyword optimization. This simply means that they will distribute the keyword in the article evenly, while keeping an eye on the keyword density based on the standards of the industry.

A great author will give you the kind of content you are looking for. If you are looking for articles within a specified time, they will give exactly that. If you are looking for short or long content, they will deliver.




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