Tuesday, 30 January 2018

Why A Long Island Advertising Agency May Recognize Facebook Local

By Paula Hess


Events was a Facebook app that allowed users to create their own events and potentially reach out to different audiences. Recently, though, the program was relaunched and rebranded as Facebook Local. This is more than just a simple name change, though, as it offers more in the way of functionality. A number of Long Island advertising agencies will agree, so keep the following details in mind if you think that this app is worth utilizing.

If you'd like a general description of Facebook Local, you might be able to look at it as the previous Events app, only with elements of Yelp thrown in for good measure. With the app in question, not only will you be able to check out places in your area, but specific shots that your Facebook friends checked into. These places include, but aren't limited to, bars, restaurants, and small businesses in general. The functionality doesn't stop here, though, as the likes of fishbat will tell you.

Another reason to make note of Local - and perhaps your local fishbat Long Island advertising agency will agree - is that it serves as its own separate app. While it can be argued that it could have been included in the main Facebook app, a counterargument can be made that it would make the content too cluttered. Given the amount of information on anyone's newsfeed, it's easy to see why these entities would be broken up. Local offers location-specific information in a concise manner.

Are you the kind of person that likes to attend certain events if they're in your area? If so, Local will provide even more incentive. Local will allow you to keep track of trending events before they occur, which means that you won't have to miss the next fair, concert, fundraiser, or what have you. For those that like to take part in festivities like these, Local will provide the information you need with little hassle.

For those that enjoy being social butterflies or knowledgeable about their towns, it's easy to see why Local is worth downloading. It provides ample information related to your area, whether you're a fan of places to eat, locations to gather at, or events that can be attended. With the popularity of such apps as Yelp remaining strong, there is a demand for this type of functionality. Facebook understood this, and it'll be interesting to see how Local develops from here.




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