Friday 22 February 2019

The Do's And Don'ts Regarding Mobile Apps By Long Island Advertising Experts

By Arthur Williams


To say that technology has grown over the past several years would be an understatement. For evidence of this, all you have to do is look at smartphones, which are home to a number of intuitive, useful apps. The developers behind these programs follow certain rules and guidelines so that they perform at high levels. Here are some do's and don'ts that those in Long Island advertising can provide so that the best results are seen.

First, understand that ease of use matters. Anyone that's experienced in mobile app development will stress that you keep things simple, especially if your apps are designed to appeal to many different groups. Test out your app before it's launched; does it take more than a few taps or swipes to get to a point of interest? Is the interface clunky or needlessly complicated? These are just a few variables that can interfere with the aforementioned ease of use.

Another way to go about app development is with regular security updates. While you may already know that mobile apps should be safe to use, this doesn't mean that you should limit matters to the initial update. In fact, by routinely keeping your app up-to-date, in this regard, you won't have to worry about information becoming compromised. This is especially true for programs that are used for ecommerce purposes, as sensitive information is more likely to be exchanged.

Now let's discuss some of the things to avoid in creating mobile apps, starting with a lack of smart branding. One of the rules of creating apps for companies is to stay on brand, from color choices to font styles, as these should reflect the companies in question. This logic is no different from other promotional tools, including online brochures and websites. When everything related to a business is on brand, overall performance will increase.

Another aspect to avoid is the creation of small buttons or prompts on your app's interface. After all, you're designing programs that are meant to be accessed with human hands, rather than mouse cursors, which means that the aforementioned buttons and prompts should be sized accordingly. Are yours able to be easily tapped or swiped? If not, you may want to resize them so that they become more accessible.




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