There are many factors that influence the ranking of a website. One such factor is the way in which said website is designed, which any Long Island SEO expert can agree with. If made well, the site's chances of ranking will increase. If it's sloppily produced, the opposite is true. When it comes to web design missteps, as far as the topic of SEO is concerned, here are some of the most common ones that should be avoided at all costs.
One of the most common web design missteps, as they pertain to SEO, is the deletion of internal pages. Perhaps you're looking to tighten up your site so that there's less navigation required; this doesn't mean that the pages in question should be outright removed. If they are, redirects should be established so that users aren't led to 404 error pages. These error pages can lead to negative SEO, which companies like fishbat will tell you as well.
A non-responsive website won't rank well, either. For those that don't know, search engines tend to rank sites higher if they are mobile-friendly. A user should expect that if they visit a site on their computer at home, they should be able to access it just as easily on their smartphone when they're out and about. Responsiveness goes a long way, not only for the sake of user experienced but improved SEO as well.
A lack, or absence, of website testing can harm SEO efforts as well. If you're planning on making changes to your site, cosmetically, functionally, or what have you, it's important to know how it's going to run afterward. Proper testing will allow you to make note of any performance issues that may be experienced on the user's end. Without this essential step being taken, your site's SEO can take a severe hit.
Creating a website isn't easy, especially for a relatively sizable company, so it should come as no surprise that there are possible missteps that can be made. By avoiding the ones detailed earlier, you will be able to have your site ranking higher. By proxy, you'll attract more users, which will do wonders for the success of your site. Not only will they inquire for more information, but they may be influenced to do business in the future.
One of the most common web design missteps, as they pertain to SEO, is the deletion of internal pages. Perhaps you're looking to tighten up your site so that there's less navigation required; this doesn't mean that the pages in question should be outright removed. If they are, redirects should be established so that users aren't led to 404 error pages. These error pages can lead to negative SEO, which companies like fishbat will tell you as well.
A non-responsive website won't rank well, either. For those that don't know, search engines tend to rank sites higher if they are mobile-friendly. A user should expect that if they visit a site on their computer at home, they should be able to access it just as easily on their smartphone when they're out and about. Responsiveness goes a long way, not only for the sake of user experienced but improved SEO as well.
A lack, or absence, of website testing can harm SEO efforts as well. If you're planning on making changes to your site, cosmetically, functionally, or what have you, it's important to know how it's going to run afterward. Proper testing will allow you to make note of any performance issues that may be experienced on the user's end. Without this essential step being taken, your site's SEO can take a severe hit.
Creating a website isn't easy, especially for a relatively sizable company, so it should come as no surprise that there are possible missteps that can be made. By avoiding the ones detailed earlier, you will be able to have your site ranking higher. By proxy, you'll attract more users, which will do wonders for the success of your site. Not only will they inquire for more information, but they may be influenced to do business in the future.
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