Saturday, 2 February 2019

Long Island SEO: The Differences Between Page And Domain Authority

By Arthur Williams


If you're looking to become well-versed in SEO, there are many topics that are worth discussing. For example, how much do you know about the terms "page authority" and "domain authority?" You may have heard them a time or two, but are lost when it comes to pinpointing specific details. The following information will highlight the differences between these terms and, more importantly, ensure that your Long Island SEO strategy is successful.

For those that don't know, page authority, or PA, is a specific score that's assigned to a webpage. What this score does, according to companies like fishbat, is indicate how reputable it is. The higher its PA, the higher it will be posited in search engine results, whether they're provided by Google, Bing, or some other platform entirely. What you should take away from this term, though, is that it's only applied to a single page, not the entire website.

If you'd like to know what the strength of an entire website is, you'll want to look at its domain authority, or DA. Not only does a higher DA tend to result in better SEO performance, but its determined based on numerous factors. Everything from a website's size to the amount of traffic it generates should be accounted for. While it probably goes without saying, if a website sees positive growth, its DA will be higher.

The differences between page authority and domain authority are apparent, but they are similar in the sense that they can be improved in the same ways. These include, but aren't limited to, high-quality content creation, smart web design, and positive social media activity. With these methods, PA and DA improvements will occur. You will also see a considerable boost to your SEO efforts, rendering them more effective.

You may be curious to know where your focus should be: your website's page or domain authority. Make no mistake about it; both aspects are integral to your business' SEO, which means that one shouldn't be entirely ignored in favor of the other. If you're looking at the one that will be a greater investment, then domain authority will be the one that ranks highest. Keep this in mind when determining where your SEO strategy should go.




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