Thursday, 7 August 2014

The Benefits Of Logo Coasters

By Annabelle Holman


Getting your business out there can be difficult. You want to be sure that your marketing is effective and that people can see your advertising. Therefore it helps to look for methods that ensure people look at your advert on a regular basis. A great example of this are logo coasters.

If you have just set up your business then you may not necessarily have a logo. If this is the case then you should choose a company that also offers design work or go to a graphic designer before going to a printer. This will help ensure that the design looks as professional as possible.

You may wonder why you would want coasters as well as cards and flyers. Business cards are great because they give people your contact details. Flyers can also be effective in getting people to come to events. However they are just one aspect of your marketing toolbox and it is important to look at other avenues.

What tends to work is something you can give away that is inexpensive but also practical. Coasters are ideal for this. They ensure that the sofa does not get stained and they often get moved around the house a lot so that people can ensure surfaces stay clean and they can relax and enjoy their drink.

However there is also the benefit that this is an advert that is in the house almost constantly. For example you may be a plumber. Generally a plumber is called out if there is an emergency. Often in an emergency people do not tend to think rationally and will reach out for the nearest option.

However simply having a promotional item is not enough to promote your business. If the logo is not very distinct or the picture is of poor quality then it is unlikely to be very memorable. Therefore your best option is to use high resolution images. If you do not have a high resolution image of your logo you should ask a designer if they can create one for you.

In order to take full advantage of this you need the best looking product. Before going to a print company check to ensure you have high resolution images of your logo. If not some companies can do redesigns for you. It may be additional investment but a better image can make all the difference in the long term. It is also important before ordering to check a sample before making a big order because a lot of the time companies will not give refunds on errors that are your fault.

A quick check online will give you a number of options. Some will be available near you while others will be based on the internet. When ordering on the internet check to see if shipping and other costs are included. Furthermore remember to get samples or proofs before placing large orders as companies tend to refuse refunds if the mistakes are made by you. Look online for more design tips and help to ensure you get the best looking products as well as print companies and customer feedback and reviews from a variety of sources.




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