Tuesday 26 August 2014

Choosing Custom Trade Show Displays

By Deanne Shepard


Trade shows and exhibitions are a great way to get your business noticed. However the difficulty can often be making your business stand out from others, especially if the exhibition is for certain types of trade where the challenge is for one farming tool company to stand apart from the other farming tool companies. One way of doing that is by creating custom trade show displays.

The fact is during an exhibition or trade event there will often be a lot of businesses vying to talk to people. In a lot of indoor events there can be several floors and a number of areas all of which will contain companies looking to promote their goods. This can then be made harder if this is a trade show for a specific industry. Making one local fishing supplies company stand out from another local fishing supplies company can be very challenging.

Space is not the only consideration. Your budget will be a factor as well. However with that budget you need to consider true value for money. If you are likely to get a lot of footfall then you want to get the full benefit from it. As well as considering this in terms of sales there is also the brand image to think about as well, something that you can use in promotional material and marketing.

If the images are fuzzy then people are less likely to stop. However there are other ways to get people to stop. Having your own booth or pop up display is a good way to physically differentiate your company from the others around you. Having your own modular display with a screen is a good way to get people to stop and find out more about what you have to offer.

Whether or not you get your own booth will depend on your budget and the space available. With a larger budget you can build your own modules that people can sit inside, add screens and so forth. If there is not much room available then you will not be able to put in a booth. However a pop up display can easily be constructed around a table and there is the additional benefit that they are relatively simple to break down at the end of the day.

This is why when choosing custom displays you need to consider the frame. If you go to a lot of exhibitions over the course of a year something that is lightweight is good for easy transportation. However there is also the issue of ensuring that the frame is durable which is why a lot of manufacturers tend to use a lightweight steel for the frame.

In either case the right kind of frame for a booth or display is important. Steel is usually best. Some companies will say their frame will be more durable while others will market more on lightness. If you travel around a lot then a lighter frame will probably be the better option. In either case it is important to have something that is guaranteed and works in terms of keeping your display area held up.

You can find a number of companies online that can produce custom displays for you. It is worth talking to them about your needs and ideas to see how well they can implement them. It is also advisable to look up customer reviews and feedback in order to find the ideal design to suit your needs.




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