Gone are those days where desktops and laptops are the only means of navigating through Facebook. The number of devices where users can access the popular social media site is increasing because of tablets, smartphones, and electronic book readers that can be used to fire up the site. Although the mobile form is not as exciting as the full web version because of the limited size, it still gets the attention of advertisers.
the reason this is so big is because business owners and marketers are no longer shacked to just their computers. They are boosting their websites and posts 24 hours a day, even if they're waiting at the doctor's office or in the bank line. This will free up a lot of time for marketers who are otherwise sitting down at their desks and checking their Facebook ad reports instead of doing other, more pressing work.
FaceBook has decided to tap into this market and make the most out of this reality. They want to make the integration easier for users and ensure they don't even feel the change as they move from one device to another.
Facebook users own an average of two devices in accessing the site. Marketing efforts, therefore, should be guided by this fact in doing their promotions. Optimizing mobile ads became a priority because it is essential that users see the products in a good light; either on a desktop or through a mobile device. Good thing that Facebook has seen the importance monitoring the cross-device data.
More and more people are hopping from one Internet device to another. In other words they start their search for an item on their desktop, as an example, and finish on their smart phone, because they had to leave on an appointment or some other reason.
A real-life example of how this works is that while you are waiting in line for lunch at the local deli on your lunch break, you see an ad on your mobile phone, but you don't make a purchase right then, because you just don't have the time or privacy. But later that day, you are back at your office where you can take the time to finish the transaction.
the reason this is so big is because business owners and marketers are no longer shacked to just their computers. They are boosting their websites and posts 24 hours a day, even if they're waiting at the doctor's office or in the bank line. This will free up a lot of time for marketers who are otherwise sitting down at their desks and checking their Facebook ad reports instead of doing other, more pressing work.
FaceBook has decided to tap into this market and make the most out of this reality. They want to make the integration easier for users and ensure they don't even feel the change as they move from one device to another.
Facebook users own an average of two devices in accessing the site. Marketing efforts, therefore, should be guided by this fact in doing their promotions. Optimizing mobile ads became a priority because it is essential that users see the products in a good light; either on a desktop or through a mobile device. Good thing that Facebook has seen the importance monitoring the cross-device data.
More and more people are hopping from one Internet device to another. In other words they start their search for an item on their desktop, as an example, and finish on their smart phone, because they had to leave on an appointment or some other reason.
A real-life example of how this works is that while you are waiting in line for lunch at the local deli on your lunch break, you see an ad on your mobile phone, but you don't make a purchase right then, because you just don't have the time or privacy. But later that day, you are back at your office where you can take the time to finish the transaction.
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