For sure there is nothing wrong with sales pages; however, videos convert sales much better than sales pages and can help you succeed where you have failed with regular landing pages. The first thing you need to realize is that people are much more willing to listen than to take the time to read through a bunch of information. You can make the landing page look as nice and as exciting as you wish, but a video is always going to win over the customers' attention.
The reason for the rise in video marketing is that most people have faster internet connections and can easily view them. In the past it did not make sense to use video because the internet connections could not support it. It could take 20 minutes just to view a small marketing video, not too mention all the bandwidth that it would take up. It was cost prohibitive to the marketer and well as the consumer.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
As you can see from the above article, it is no secret that videos are much better at converting consumers into paying customers than a plain old sales page. Use the advice form above to help you get started creating a high-converting marking video.
In some split tests the results of adding a video increased traffic by almost 74%. That is a massive jump that can be done simply with the addition of a simple video explaining your product, and what it can do for your client. In many cases videos are added in the form of a testimonial. This is an extremely potent form of advertisement, as the user begins to trust your company through the shared experiences in the sales or product video. This is one of the most effective methods.
The reason for the rise in video marketing is that most people have faster internet connections and can easily view them. In the past it did not make sense to use video because the internet connections could not support it. It could take 20 minutes just to view a small marketing video, not too mention all the bandwidth that it would take up. It was cost prohibitive to the marketer and well as the consumer.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
As you can see from the above article, it is no secret that videos are much better at converting consumers into paying customers than a plain old sales page. Use the advice form above to help you get started creating a high-converting marking video.
In some split tests the results of adding a video increased traffic by almost 74%. That is a massive jump that can be done simply with the addition of a simple video explaining your product, and what it can do for your client. In many cases videos are added in the form of a testimonial. This is an extremely potent form of advertisement, as the user begins to trust your company through the shared experiences in the sales or product video. This is one of the most effective methods.
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Video Marketing Publisher is a website dedicated to exposing the advantages & disadvantages with an in-depth Video Marketing Publisher Review.
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