Sunday 27 July 2014

Advertising And Bot Fraud To Be Investigated

By Jashua Moses


The existence of bot fraud has been around for a long time in the advertising industry. Why waste time on advertising personally, when bots can do the same job for you? This is the line of thinking that has been spread across the industry and is used by some of the most successful giants in the advertising world on a regular basis. It is all about cutting costs and maximizing time and that can only be done with bot fraud.

This report will take a look at what advertisers were doing with their campaigns and how much bot fraud was involved in their practices. Was it reserved for certain moments or was it being done on a grand scale? Initial signs have show bot fraud is widespread and has been an issue for a very long time.

The government has finally be prodded into doing a study and seeing how far the issue falls in order to get a read. This will help set the legislation to guard against bot fraud in the future. The goal is to put together legalities that are in sync with what is taking place in the world of advertising.

White Ops will be looking to get this report in as soon as possible and have already started working on putting together codes and tricks. They will want to have everything in line to make sure they are able to track all of the bots that are out there working on behalf of the major advertisers around the nation. The goal is to not only reduce the amount of bot fraud, but to essentially get rid of it and this is the first step in the process.

Bot fraud has been going on for a long time ever since the digital realm became a viable solution to use for advertising. It has become the easiest way to get to the most number of people possible and as fast as possible too.

This is the question that the White Ops firm has to answer by October when their report is due. They are going to do a month-long study to see what kind of bot fraud is being done and how severe it is.




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