Wednesday, 30 July 2014

Are Videos Favored By Google When It Comes To Search Rankings?

By John Musa


Google has been making a lot of changes lately, and so many people are worried that they will lose their business if these changes affect them. Nowadays ranking in Google is challenging, but it is not hard. You have to learn how to do it properly. You will not rank if you use tactics that Google doesn't approve. Many people are thinking of using videos on their websites, but they are not sure if Google loves videos or not. If you are one of these people, then read this article. You will know if Google favors videos or not.



If the old methods no longer work, what does?

Videos - it has been found out that the percentage of websites ranking higher in search engines have hundreds, possibly thousands of videos posted on their blog, website and other video directories. These videos are now known to generate a good amount of traffic, improve SERPs, not to mention can also increase visitor engagement and sales altogether.

Google is big on favoritism. They favor Google + because it's their own platform. They favor videos after purchasing YouTube a few years back. That is how it goes with Google, so if you want to rank better with the best search engine out there, you might as well play along.

A lot of people notice that it seems to be able to get videos to rank high in search engine results. While this large search engine doesn't always favor videos, there are a couple of circumstances where you can almost get a guaranteed first page ranking for your terms.

If you put videos on your own website, it can help your ranking too. First, a mix of video, articles, and pictures can give your visitors a variety of content. That might help you gather more visitors who stay on your site longer. Google tends to consider the time that people stay on your site, so that can actually help your ranking too! If you are frustrated trying to get articles to rank, why not try some videos?




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