It is important for the search engines to have relevant content for all users that are searching for something specific. For the most part, when you search for a particular keyword, the information that is provided is usually relevant. Unfortunately, some people will try to rank websites that will have less than useful information, and these websites will begin to clutter up Google's database, prompting them to find a way to get rid of this useless material. This latest update by Matt Cutts of Google has impacted 7.5% of all search results. This article will address how you can avoid being penalized by this update, as well as how to use it to your advantage.
What Is Google Panda?
The Google panda algorithm is something that targets what are called thin or low-quality sites. Essentially, when you put up smaller websites that only have three or four pages of content, and you do not update regularly with new content, these are the ones that will become penalized. This latest update by Google on their Panda algorithm has truly affected a significant portion of websites online today. If you're website is lacking good original content, and is not structured properly with silos or categories, it will more than likely be affected by this update in a large way.
Using Google Panda To Your Advantage
To make sure that the Google Panda updates now and in the future do not affect your websites, you need to do three specific things. One, make sure your website has a specific structure, divided up into categories in which only topics related to that category are placed. Second, unique content, or what is called curated content, should be used at all times. Never use private label rights articles as this will be a red flag that will cause Google to lower your rankings. Finally, update regularly, using pertinent topics that not only apply to your website, but popular news stories about the things you're website represents. All of this will show Google that you are a live website, trying your best to stay up to date, and by doing this consistently, you will most likely improve your rankings with every update that occurs.
The Panda filter is essentially an algorithm that is designed to hunt down and find websites that have very little content or structured value. By structured value we are referencing a website that has categories for all of its content, which is also referred to as a silo structure. This is something that shows Google that you are trying to properly organize the content that you are posting on a regular basis. As long as you are making posts regularly, and properly categorizing the articles that you add to your website, you will survive any Google Panda filter update.
What Is Google Panda?
The Google panda algorithm is something that targets what are called thin or low-quality sites. Essentially, when you put up smaller websites that only have three or four pages of content, and you do not update regularly with new content, these are the ones that will become penalized. This latest update by Google on their Panda algorithm has truly affected a significant portion of websites online today. If you're website is lacking good original content, and is not structured properly with silos or categories, it will more than likely be affected by this update in a large way.
Using Google Panda To Your Advantage
To make sure that the Google Panda updates now and in the future do not affect your websites, you need to do three specific things. One, make sure your website has a specific structure, divided up into categories in which only topics related to that category are placed. Second, unique content, or what is called curated content, should be used at all times. Never use private label rights articles as this will be a red flag that will cause Google to lower your rankings. Finally, update regularly, using pertinent topics that not only apply to your website, but popular news stories about the things you're website represents. All of this will show Google that you are a live website, trying your best to stay up to date, and by doing this consistently, you will most likely improve your rankings with every update that occurs.
The Panda filter is essentially an algorithm that is designed to hunt down and find websites that have very little content or structured value. By structured value we are referencing a website that has categories for all of its content, which is also referred to as a silo structure. This is something that shows Google that you are trying to properly organize the content that you are posting on a regular basis. As long as you are making posts regularly, and properly categorizing the articles that you add to your website, you will survive any Google Panda filter update.
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