It's 2014 and the use of mobile devices to surf the internet is simply exploding. Long gone are the days where the majority of internet users surfed from the comfort of their home PC or laptop. The advent of mobile devices such as smart phones and tablets has made it extremely easy for people to always be online. As a result, the online business industry continues to grow at an alarming rate. Marketers need to pay attention to trends and in this article we will be looking at a few trends within the mobile marketing space.
The first trend that we will look at is the growth of various mobile devices worldwide. Currently, internet users are growing particularly in developing third world countries; however this traffic is difficult to monetize. Smartphone users are also growing steadily and have seen a large surge of users in markets such as Brazil, Indonesia, China etc. Lastly, tablet use have been experiencing explosive growth due to the relative new availability of this mobile device.
Location-based marketing should not be limited to Smartphone users. An increasing number of Internet users now browse the Internet thanks to tablets. You should cater to this audience by making sure your website is easily accessible from a tablet.
The next trend is the widespread use of the location feature via social media networks such as Foursquare and Facebook through mobiles. It is common now for people to check in on their mobile while visiting various places, stores and restaurants in real time.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
My company no longer makes websites for people who use large monitors. Our website designs are now geared from day one to look good on the small screens of smartphones and tablets. Why is this an emphasis for us? This has become an emphasis for us after looking at our marketing data and seeing that 90% of our money is made from people using mobile devices. With people having either their phone or tablet near them and turned on 24/7, those devices have become the perfect way to market our services and products.
The first trend that we will look at is the growth of various mobile devices worldwide. Currently, internet users are growing particularly in developing third world countries; however this traffic is difficult to monetize. Smartphone users are also growing steadily and have seen a large surge of users in markets such as Brazil, Indonesia, China etc. Lastly, tablet use have been experiencing explosive growth due to the relative new availability of this mobile device.
Location-based marketing should not be limited to Smartphone users. An increasing number of Internet users now browse the Internet thanks to tablets. You should cater to this audience by making sure your website is easily accessible from a tablet.
The next trend is the widespread use of the location feature via social media networks such as Foursquare and Facebook through mobiles. It is common now for people to check in on their mobile while visiting various places, stores and restaurants in real time.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
My company no longer makes websites for people who use large monitors. Our website designs are now geared from day one to look good on the small screens of smartphones and tablets. Why is this an emphasis for us? This has become an emphasis for us after looking at our marketing data and seeing that 90% of our money is made from people using mobile devices. With people having either their phone or tablet near them and turned on 24/7, those devices have become the perfect way to market our services and products.
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