Video games are sold due to numerous variables. While it's important for them to be made and reviewed well, it's equally important for them to be effectively promoted to the masses. Internet marketing companies across the board can agree, and some advertising campaigns have been more successful than others. The following cases stand out the most, and chances are that you've heard of these titles already.
One of the most successful advertising campaigns in gaming was for the 2011 title for the 3DS, The Legend of Zelda: Ocarina of Time 3D. While this game would have sold well due to the name alone, it was assisted by commercials starring Robin Williams and his daughter, Zelda. They were received quite well by gamers of all levels. Internet marketing companies can attest to the notion that these commercials helped the game's overall success.
Another noteworthy video game marketing campaign, according to the likes of fishbat.com, is Mario Kart 8. Despite the Wii U's less-than-stellar success at the time, this particular racing game catapulted the system's sales several times over. It's easy to see why, given the reputation of the long-running video game series. It also proved to be one of the more favored Wii U games, as Internet marketing companies across the board can attest.
Another marketing campaign that deserves recognition is the one linked to Just Cause 3. This open-world action game sold well on its own, but the fact that Square Enix, the company behind the game, hosted a contest can't be denied. The reason for this is that the grand prize was a physical private island, which the winner could visit at their leisure. Few gaming-related contests have been as unique, and it's safe to say that it helped the game sell better.
Video games are among the most popular forms of entertainment, and it's easy to see what many of these titles have been helped by effective marketing. The examples discussed earlier are just a few that those in advertising should be mindful of. When the right campaigns are implemented, it's easy to imagine that sales can increase. While the games themselves have to be fun to play, the act of promoting them is a crucial part of the proverbial battle.
One of the most successful advertising campaigns in gaming was for the 2011 title for the 3DS, The Legend of Zelda: Ocarina of Time 3D. While this game would have sold well due to the name alone, it was assisted by commercials starring Robin Williams and his daughter, Zelda. They were received quite well by gamers of all levels. Internet marketing companies can attest to the notion that these commercials helped the game's overall success.
Another noteworthy video game marketing campaign, according to the likes of fishbat.com, is Mario Kart 8. Despite the Wii U's less-than-stellar success at the time, this particular racing game catapulted the system's sales several times over. It's easy to see why, given the reputation of the long-running video game series. It also proved to be one of the more favored Wii U games, as Internet marketing companies across the board can attest.
Another marketing campaign that deserves recognition is the one linked to Just Cause 3. This open-world action game sold well on its own, but the fact that Square Enix, the company behind the game, hosted a contest can't be denied. The reason for this is that the grand prize was a physical private island, which the winner could visit at their leisure. Few gaming-related contests have been as unique, and it's safe to say that it helped the game sell better.
Video games are among the most popular forms of entertainment, and it's easy to see what many of these titles have been helped by effective marketing. The examples discussed earlier are just a few that those in advertising should be mindful of. When the right campaigns are implemented, it's easy to imagine that sales can increase. While the games themselves have to be fun to play, the act of promoting them is a crucial part of the proverbial battle.
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