Friday, 10 March 2017

Long Island SEO: What Makes Certain Ads Memorable?

By Arthur Williams


To say that best ads are memorable would be an understatement. After all, when a message sticks to your mind, it's fair to assume that it'll be easily recalled. Anyone that works in Long Island SEO will agree, especially since this logic spans all types of industries. However, the ability to actually design ads with staying power can be a difficult one to obtain. Hopefully the following information will help you build upon your skill set in this respect.

Perhaps the most important thing that an ad should do is stand out. There are so many different messages that appear and sound the same, which means that it's more difficult for the average person to take them to heart. While it might seem scary for a business owner, it may be in their best interest to go outside of their comfort zone and do something incredibly different. Many Long Island SEO companies will be able to agree.

The most memorable ads tend to be relevant without running the risk of becoming dated. While it might seem tempting to draw inspiration from news stories, the truth of the matter is that they only have so much staying power. Instead, why not focus on the trends that people enjoy in the modern era? Even if those trends eventually fade, ads can be looked back on as individual time capsules. This can provide ads with more relevance.

Finally, ads are only truly memorable when they are shared around. This goes beyond TV commercials and radio time, which brings us to social media. According to companies such as fishbat, there are massive audiences that the likes of Facebook, Twitter and Instagram can boast. What this means is that ads can be shared through these channels, making their way to the feeds of others. When ads are crafted well and have clear messages, it's easier for them to make waves.

As you can see, there are many facets at work when it comes to creating memorable ads. It doesn't matter if a company is trying to sell people chocolate, electronics, or a potential summer vacation. In order for products and services like these to be invested in, advertising has to be at a high level. There's no exact science when it comes to marketing but when every last detail is accounted for, there's no denying the reach that a message can have.




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