Sunday 29 June 2014

The Importance Of Quality Content For SEO In 2014

By Hassan Khan


A few years ago, it used to be possible to get a website ranked in Google even if the content on your website is less than stellar. In fact, I can just take an article from Ezinearticles.com or any article directories, slap it on my website, and get it ranked on the number one position, simply by pointing thousands of low quality links to it. And the ranking can remain there for months or even longer.



That has never been truer than it is today. The updated search algorithms for 2014 all place major emphasis on content. Not just any content, mind you. Instead, the search engines are looking for the highest quality content possible to present to their users. What qualifies as good content? Essentially, anything that meets or exceeds the expectations of your visitors. Here are a couple of tips to help you create killer content for your site:

This is definitely something that all webmasters should pay attention to. In the past, there used to be this concept of authority favoritism. Basically, it is said that these big authority sites are favored by Google. Therefore, they tend to rank highly in the search engine. Apparently, this is just a myth now.

Personally, I have conducted a small experiment. I realized that it is now possible for an article to rank for hundreds or even thousands of long tail keywords without building too many backlinks. But for that to happen, you need to follow the guidelines mentioned above. Make sure the article is at least 800 words and written naturally without keyword stuffing.

The benefits of quality content is that it is now possible for a single page to rank for multiple long tail keywords. This is especially true after the introduction of the Hummingbird algorithm. Therefore, it makes sense for webmasters to spend more effort in deciding what to put on their website.

If you have been running an online business for at least a while, you have probably heard of a number of cliches such as money is in the list or content is king. In this article, we are going to focus on this content is king concept. As cliche as it sounds, we know that it is the truth. After all, without content, there will be no Internet in the first place. Nobody can argue with that. Most importantly, without quality content, especially in 2014, your website is not going to perform well in the search engine.




About the Author:



No comments:

Post a Comment