Sunday 22 June 2014

E3 & Its Value For Any Internet Marketing Firm

By Bob Oliver


This week is when E3 will be holding its events and it's clear that many tech fans will be vigilant during this period of eye. It goes without saying that people enjoy technology and it's clear that everyone from computer experts to video game enthusiasts will be involved. However, with E3 upon us, how exactly can an Internet marketing firm look at this particular event? If you want to understand where this company stands now, from its inception in 1995, there are many details to take into account.

E3 is synonymous with popularity and very few will be able to say differently. Companies know all too well just how important it is to use this event as a platform for distribution of some of the greatest news possible, so important talking points will be saved until then. If there is a certain product you wish to expand upon, who is to say that the expansion in question won't sell consumers on it? E3 is when announcements are made and it's possible that sales can be decided on as well.

Is the event known as E3 still as noteworthy as it once was, though? I'd like to direct you to 1995, when E3 made its debut before it went on to become the monster of sorts that we know it as today. During 1995, social media was very much a young concept and, as a result, Facebook and Twitter were not available. What this meant was that if companies wished to distribute news, they needed other platforms to do so. E3, for them, was the most important platform of all.

E3 still has a tremendous amount of worth, though, according to firms such as fishbat. Keep in mind that with so many companies that have fan bases to take into account, the need for the biggest news stories is as strong as ever these days. Is it possible that every single business is going to have the same kinds of press conferences the size of Sony's or Microsoft's? It's unlikely but the fact that they have presences at E3 means that they have to work extra hard to get people excited about their products, as any Internet marketing firm can attest to.

Keep in mind that Nintendo is one of the companies that will not have its own press conference at E3. While many people may believe E3 to be the kind of event that requires conferences of this magnitude, Nintendo will take its efforts into the digital realm. To say the least, this is a rather unorthodox move but given the fact that no other company is doing something similar to Nintendo Direct, it makes sense. Even still, Nintendo will be at E3 in some form, so to say that the event lacks worth would be something of a fabrication.




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