Wednesday, 12 March 2014

The Advantages Of The Google Shopping Campaign Program

By Jashua Moses


If you have not noticed it, Google is slowly taking over the world. As of now I own three Google devices. I own a Google Chromebook, A Nexus 5 phone and a Nexus 7 tablet. I use Google to create word documents, power point, I store all my business ideas in the Google cloud, I use Google for my email client and I watch videos everyday on Youtube, which Google owns.



Also, let's not forget that I also search on Google 20 times or more a day. Google knows everything about me and now they have a shopping program that is sure to be a success. If you have not looked into the Google Shopping Campaign Program, then I suggest that you do so. There are many deals for customers, businesses and affiliates too. Welcome to a Goggle ran world, where everything you want and need are only a click away.

You can create product groups to facilitate making changes to the ads. The features available are very similar to the current Google AdWords program. You can for instance set a daily budget for your ads or decide on the bid strategy you want to use.

The Google Shopping Campaign program should become a very useful tool to make your products more eligible. It should increase your conversion rate since users will not have to follow a link to learn more about the product but can instead make their decision based on the information displayed in the ad. Shoppers should be able to compare products much more easily and make a decision based on the product information.

The Google Shopping Campaign Program was launched in October 2013. The jury is still out on whether they work or not because it's relatively new. But if you sell physical products, you should try it. Make sure to read the instructions carefully though. Otherwise, you might end up with unwanted surprises.




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