Monday 17 March 2014

The Importance Of Ranking High For Local Keywords In Google

By Abu Dawood


There are variety of ways to market your local business. However, if you are not gaining visibility from your internet presence, then chances are you are losing ground every day to your competitors. You could have the most beautifully designed website in the world, but if no one sees it, it does not do you any good. That is one of the reasons why ranking for local keywords is more important than ever before.



When people look for a local business, they no longer just head to the yellow pages and let their fingers do the walking. Typically they will go to Google instead and type in a local keyword such as "lawyer Virginia Beach" or "plumber in Chicago." The sites that come up in the Google search results are likely to be the very first ones that they go to. If your business does not show up for these top rankings, chances are that you will not even be in the running to get that customer's business.

Usually with these local searches, a local maps listing comes up as well. This is another opportunity for your business to get listed. If you are not appearing on either of these search results, then one of your competitors are. Luckily, this is something that you can fix.

There are specialists known as search engine optimization (SEO) consultants that understand how search engine algorithms work and how they can be manipulated to get your website or video to the top. With their help, you can make sure that your business is featured in one or more prominent spots on the first page for important keyword searches for your business.

The first page of Google for a local keyword search is one of the most valuable pieces of internet real estate for your business. If you are not found there, then chances are potential customers will not find your business at all. Invest in search engine marketing to make sure that you get as high a position in the search engines as possible.




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