With the advent of Facebook, twitter, and other social media sites, Google has slowly seen its power to command traffic and advertising begin to wane. It is no longer able to compete with social media sites, even with Google Plus. The reason is that these social media sites were the first on the scene, and also provide a variety of qualities that cannot be found on Google. Let's look at the benefit of using Facebook, Twitter and other social media networks over Google to show you why they're losing hold in the online world.
Times have changed, and social media has now become much more popular than searching for items on the web. Likewise, advertising through companies like Facebook have really given Google a run for the money because of the social aspect of this type of advertising. Let's look at why social sites are a threat to Google, and how you can capitalize on the benefits of using social media today.
Despite the fact that Yahoo also had a hold in the search engine world, it's quickly lost its prominence in regard to Google. Therefore, Google is having trouble competing against Facebook and Twitter because they have created something absolutely unique in regard to social interactions online. Google Plus is Google's attempt to compete in this market, but because it came later on, it will never have a foothold these other two websites do.
Social media sites also allow people to get personalized search results. If someone wants to know more about a movie, or would like to get a book recommendation, they're far more likely to use social media than Google. They can ask their friends answers to the questions and get answers tailored directly to them. Google can't provide that.
Instead of taking all of your advertising dollars, and putting it into traditional advertising, by using Facebook advertising, and setting up your very own Facebook page, you can start to build subscribers very easily, and also make more money than you did before as people begin to share what you have to offer on Facebook. This is a great way to on an excellent place to start marketing, all the while earning free clicks from individuals that found you from Facebook shares.
Times have changed, and social media has now become much more popular than searching for items on the web. Likewise, advertising through companies like Facebook have really given Google a run for the money because of the social aspect of this type of advertising. Let's look at why social sites are a threat to Google, and how you can capitalize on the benefits of using social media today.
Despite the fact that Yahoo also had a hold in the search engine world, it's quickly lost its prominence in regard to Google. Therefore, Google is having trouble competing against Facebook and Twitter because they have created something absolutely unique in regard to social interactions online. Google Plus is Google's attempt to compete in this market, but because it came later on, it will never have a foothold these other two websites do.
Social media sites also allow people to get personalized search results. If someone wants to know more about a movie, or would like to get a book recommendation, they're far more likely to use social media than Google. They can ask their friends answers to the questions and get answers tailored directly to them. Google can't provide that.
Instead of taking all of your advertising dollars, and putting it into traditional advertising, by using Facebook advertising, and setting up your very own Facebook page, you can start to build subscribers very easily, and also make more money than you did before as people begin to share what you have to offer on Facebook. This is a great way to on an excellent place to start marketing, all the while earning free clicks from individuals that found you from Facebook shares.
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