One big trend in off-page SEO (Search Engine Optimization) is to be sure that the links to your website are real. There was a time when the wholesale manufacturing of links and link farms was rampant across the Internet, and most of them were basically illegitimate.
Conversion Rate Optimization - Don't overlook this! An important aspect of selling products and services online is providing your visitors with unique and compelling content, and also directing them to an effective sales funnel.
Social Media - While Social Media has grown dramatically in the past two years, there are some huge shifts expected in the importance of socially related SEO. This is why it's vital to build your brand's online reputation quickly, in order to foster a following of eager clients.
One strategy that is proving successful is to have a "super blog" that is well written and have it become a fount of information, that really is a point of reference that people want to refer to as a good source, and have the blog point to your website. The blog should be attracting lots of organic comments and posts, so as to validate the blog to Google that the incoming traffic is real.
To get to the crux of the matter, all of the factors that go into ranking web pages rely upon trust, quality, and authority. This is really what Google has set out to do in the first place, is to give the searcher what he or she is really looking for. Up to now, there has been an unwritten (and written) strategy to "trick" Google into ranking our site.
ROI and Backlinks - Creating good back-links now requires so much more than just spamming your brand across the web. You want relevant links, so don't link to your cooking website on a boxing forum! Page Ranking - The importance of Page Rankings has also become more important. Page rank is important to every business, large or small. In general your page rank is the rating your website has earned in regards to it's quality and content.
Conversion Rate Optimization - Don't overlook this! An important aspect of selling products and services online is providing your visitors with unique and compelling content, and also directing them to an effective sales funnel.
Social Media - While Social Media has grown dramatically in the past two years, there are some huge shifts expected in the importance of socially related SEO. This is why it's vital to build your brand's online reputation quickly, in order to foster a following of eager clients.
One strategy that is proving successful is to have a "super blog" that is well written and have it become a fount of information, that really is a point of reference that people want to refer to as a good source, and have the blog point to your website. The blog should be attracting lots of organic comments and posts, so as to validate the blog to Google that the incoming traffic is real.
To get to the crux of the matter, all of the factors that go into ranking web pages rely upon trust, quality, and authority. This is really what Google has set out to do in the first place, is to give the searcher what he or she is really looking for. Up to now, there has been an unwritten (and written) strategy to "trick" Google into ranking our site.
ROI and Backlinks - Creating good back-links now requires so much more than just spamming your brand across the web. You want relevant links, so don't link to your cooking website on a boxing forum! Page Ranking - The importance of Page Rankings has also become more important. Page rank is important to every business, large or small. In general your page rank is the rating your website has earned in regards to it's quality and content.
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