If you are trying to develop new marketing approaches for your home business, it would pay dividends to visit a video networking website like Youtube and perform a search for a popular affiliate business, such as Primerica or Empower Network. You will discover many affiliate marketers looking to use videos as a method to build their brand.
As well as being free to use, video networking sites are also very popular. Traffic is incredibly high on services like Youtube and Dailymotion, providing you with an instant audience for your chosen niche.
Quite frankly, regardless of which affiliate program you choose to work with, you need to be making the most of what video marketing has to offer if you want to grow your brand into a powerful secondary income for your family. But how do you do this?
Of the small percentage of affiliate marketers who do already use videos to build their brand, very few are doing it efficiently enough to see any long term results. Here is a checklist of the top ingredients for a successful Youtube channel:
* Establish your niche from the beginning.
* Encourage viewer interaction in your uploads.
* Learn how to use keywords to dominate your chosen search results.
* Upload helpful content, not sales pitches.
* Be consistent with your uploads.
If you are able to apply all five steps then you should be able to build a significant following on any video network within your chosen niche. Let's look at each rule in a little more depth now, so nothing is left to doubt when you are out there on your own trying to make it work.
* Set out your goals and stick to them from the outset.
If your channel is split between multiple niches it will be more difficult for you to establish yourself as a true specialist in your chosen area. This means you should stop uploading family videos or sports related content to your channel if it's primary mission is to promote your home based business. []
* Engage your viewers with your content.
Unlike times gone by where Youtube would rank videos based on how many people liked them or added them to their favorites, it's now a much more complex affair. Encouraging your viewers to share your content with their social media profiles is one of the best ways to boost your following as well as your video ranking.
* Research your keywords.
Do not make the mistake of using celebrity names and unrelated phrases in your keywords in a bid to attract more viewers. You want your audience to find you because they are looking for the information you can provide, not because they were misled by an unrelated keyword. For instance, if a Michael Jackson fan stumbles onto your home business video because you used that phrase in your keywords you are not going to get any appreciation. In most cases you'd get a negative comment and bad feedback from Youtube.
* Provide useful content.
The easiest way to succeed is to help others do the same thing. People won't follow you if you are merely uploading sales pitches and trying to persuade them to buy things from you. The rules of business still apply, so trust plays a major role. In order for people to be prepared to buy anything from you or join a business you recommend, they need to be able to trust you. By uploading helpful videos for other affiliate marketers, you will be able to build that trust.
* Upload new content regularly.
Uploading regular content is one of the main factors in developing a successful Youtube channel. This allows you to consistently grow your audience as well as develop a reputation as somebody who isn't going to disappear overnight. You do not need to upload a new video every day, but once per week would be a good idea.
Should you be able to keep on top of these five aspects, you should be able to create and manage a video networking channel which grows in recognition on a regular basis. This is one of the most overlooked aspects of affiliate programs such as Empower Network, with many people falling for the fourth tip in particular and uploading a barrage of sales pitches.
As well as being free to use, video networking sites are also very popular. Traffic is incredibly high on services like Youtube and Dailymotion, providing you with an instant audience for your chosen niche.
Quite frankly, regardless of which affiliate program you choose to work with, you need to be making the most of what video marketing has to offer if you want to grow your brand into a powerful secondary income for your family. But how do you do this?
Of the small percentage of affiliate marketers who do already use videos to build their brand, very few are doing it efficiently enough to see any long term results. Here is a checklist of the top ingredients for a successful Youtube channel:
* Establish your niche from the beginning.
* Encourage viewer interaction in your uploads.
* Learn how to use keywords to dominate your chosen search results.
* Upload helpful content, not sales pitches.
* Be consistent with your uploads.
If you are able to apply all five steps then you should be able to build a significant following on any video network within your chosen niche. Let's look at each rule in a little more depth now, so nothing is left to doubt when you are out there on your own trying to make it work.
* Set out your goals and stick to them from the outset.
If your channel is split between multiple niches it will be more difficult for you to establish yourself as a true specialist in your chosen area. This means you should stop uploading family videos or sports related content to your channel if it's primary mission is to promote your home based business. [
See how Russ Howe became established in empower network here.
* Engage your viewers with your content.
Unlike times gone by where Youtube would rank videos based on how many people liked them or added them to their favorites, it's now a much more complex affair. Encouraging your viewers to share your content with their social media profiles is one of the best ways to boost your following as well as your video ranking.
* Research your keywords.
Do not make the mistake of using celebrity names and unrelated phrases in your keywords in a bid to attract more viewers. You want your audience to find you because they are looking for the information you can provide, not because they were misled by an unrelated keyword. For instance, if a Michael Jackson fan stumbles onto your home business video because you used that phrase in your keywords you are not going to get any appreciation. In most cases you'd get a negative comment and bad feedback from Youtube.
* Provide useful content.
The easiest way to succeed is to help others do the same thing. People won't follow you if you are merely uploading sales pitches and trying to persuade them to buy things from you. The rules of business still apply, so trust plays a major role. In order for people to be prepared to buy anything from you or join a business you recommend, they need to be able to trust you. By uploading helpful videos for other affiliate marketers, you will be able to build that trust.
* Upload new content regularly.
Uploading regular content is one of the main factors in developing a successful Youtube channel. This allows you to consistently grow your audience as well as develop a reputation as somebody who isn't going to disappear overnight. You do not need to upload a new video every day, but once per week would be a good idea.
Should you be able to keep on top of these five aspects, you should be able to create and manage a video networking channel which grows in recognition on a regular basis. This is one of the most overlooked aspects of affiliate programs such as Empower Network, with many people falling for the fourth tip in particular and uploading a barrage of sales pitches.
About the Author:
Further Details: Russ Howe is now a globally established Empower Network sponsor. You can read his thorough and direct empower network review in today's video clip, which covers the aspects of the home based business industry which cause most affiliates to fail.
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