Wednesday 21 August 2013

Here Are Some Other No Cost Marketing Strategies For Selling Holiday Costumes

By Abraham Lowe


Don't become frustrated with the day to day requirements of running an online costumes and accessories store. It can actually be fairly simple if you focus on what's important and don't let yourself get bogged down in pointless minutiae. Read ahead for some guidelines for running and maintaining a growing web business without giving up all of your free time.

Figure out what purpose your website will serve before you start your designing. If your site is only an advertising site for your existing retail location then it doesn't need to be as intricate as an e-commerce site.

Make use of various local directories to enrich your online marketing to reach different customers. Since you are in online costumes and accessories business, you are not restricted to a particular location or market. To attract more customers you can make use of Gorilla Online marketing tool.

Start your advert for December early, preferably from the month of October. Save your budget for December so the holiday season captures the majority of your competitions sales. Most businesses make almost 40% of their annual profit in the month of December. So make a point of taking advantage of that hype.

In this technological world, customers demand services for 24 hours a day and 7 days a week. They also demand instant replies to their queries. So, in online costumes and accessories business, you must ensure that a customer representative is available round the clock, who is knowledgeable to answer the queries of your customers.

When planning your email-marketing schedule try to remain consistent with regards to quality, length, and time. This way customer's will know what to expect and what to be on the look out for.

Keep your repeat customers entertained by routinely updating your website. This will attract visitors since there's always updated content. Keeping your website boring and mundane leads to less traffic.

When customers give you their personal information they are placing their trust in you, make sure that you keep their information secure. It is crucial that you do not send private information via unsecured methods. Make sure your channels are secure because customers that become victims of fraud at your fault will lose faith in your business.

Your site should calculate and show the actual shipping charges, that the customer would incur, before they place an order. Otherwise the customers would become suspicious. To avoid confusion, it's better to provide a set of rates, so that the customers would exactly know the shipping cost.

Including a recommendation engine is a great way to increase your sales. These engines will recommend complementary costumes to customers for their shopping cart and draw awareness to them. Customer's may then act on impulse buys and your profits will increase.




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