We all know the power of video marketing for your business, if you are not yet using video marketing to promote your company, products or services then you are missing out of what it could thousands of targeted visitors. The potential is huge specially with platforms like YouTube. My goal in this article is to help you get a piece of the huge pie that is video marketing.
Now these days anyone can create a video, but simply uploading the video and hoping it gets views is not the way to do it. This is a mistake most people do and one that you should avoid. Video optimization is extremely important if you want to beat your competition. For example creating a tittle that grabs attention, a well optimized description and tags that include your targeted keywords multiple times are just a few things you can do to better optimized your videos. But most importantly you should be building a list of targeted prospects from your videos.
There are many ways to create videos, for example you can record yourself, do a slideshow type of video or simply use screen capture software like screenr to record videos. Whatever method you pick is up to you but do try to make the video appealing for the viewers, you can try adding animations or music to grabs your viewers attention the entire time.
Your videos are also dependent of what it is that your are promoting, a good example is that if you are promoting a new internet marketing tool or software the best type of video would be a how-to video since you would be showing people how to use the tool. Which is why learning what video type applies to your product is important.
Make sure that you always greet your viewers in a friendly tone at the beginning of your videos. Tell them what you're about and what your business does first. You should end your videos in a friendly way and remind people about your business and your website. Video marketing allows your message to reach around the world. You don't need to be limited to doing business locally. Anyone who owns a computer or mobile device can view a video. Everything you've learned here should help you start planning and executing an effective video marketing campaign.
Now these days anyone can create a video, but simply uploading the video and hoping it gets views is not the way to do it. This is a mistake most people do and one that you should avoid. Video optimization is extremely important if you want to beat your competition. For example creating a tittle that grabs attention, a well optimized description and tags that include your targeted keywords multiple times are just a few things you can do to better optimized your videos. But most importantly you should be building a list of targeted prospects from your videos.
There are many ways to create videos, for example you can record yourself, do a slideshow type of video or simply use screen capture software like screenr to record videos. Whatever method you pick is up to you but do try to make the video appealing for the viewers, you can try adding animations or music to grabs your viewers attention the entire time.
Your videos are also dependent of what it is that your are promoting, a good example is that if you are promoting a new internet marketing tool or software the best type of video would be a how-to video since you would be showing people how to use the tool. Which is why learning what video type applies to your product is important.
Make sure that you always greet your viewers in a friendly tone at the beginning of your videos. Tell them what you're about and what your business does first. You should end your videos in a friendly way and remind people about your business and your website. Video marketing allows your message to reach around the world. You don't need to be limited to doing business locally. Anyone who owns a computer or mobile device can view a video. Everything you've learned here should help you start planning and executing an effective video marketing campaign.
About the Author:
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