Wednesday, 14 August 2013

Digital Magazine Publishing For Fun And Profit

By Abraham Joseph




It's kind of a big deal actually - this Apple Newsstand. It's a new feature Apple is introducing for purposes of organizing subscription-based publications by compiling them all in one location. The idea is to make periodical type publications, such as magazines and newspapers, more accessible and easier to locate.

1. Focus on reaching your target market. Be sure the content you are putting on the web is related to the needs of your potential customers. If your niche is fitness, for example, focus on writing about work outs or exercise equipment.

2. Build your readers' trust. If you want people to believe in and purchase from you, you must give them a reason to trust you. Supplying them with helpful, free information or getting to know them better are two ways to accomplish this.

Whatever program you use, the catch phrase in the digital magazine world these days is "great content." That is what consumers are looking for, and what they are willing to pay for.

Newsstand is designed for users of iPhone, iPad and iPod to make the publications easily available. But it is also intended for the publishing industry to make their reading materials available to the reading public through Apple devices. Newsstand is perfect for accomplishing that goal.

Digital is the future of publishing and Apple intends to be in the forefront in this exciting new world with innovative features like Newsstand.




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