Monday 1 July 2013

The Latest SEO News Following Panda And Penguin Updates

By Frederic Leblanc


After Google launched their algorithm updates, Panda and Penguin, Seo as we knew it before changed totally. Webmasters had been complaining that their websites lost ranking, were de-indexed and even sandboxed. But you do not need to be concerned about that anymore, we'll clarify the latest SEO news you'll need to know within this new era.

Latest SEO news revealed

The first update was Google Panda, released in February, 2011. Google panda is in charge of detecting poorly written content, spun articles, keyword stuffed content material, and so on. Before Panda, webmasters generally utilized 1 post and even 40 differents versions of the same article for their links building campaign, this method doesn't function any longer. The algorithm after this update is so powerful that it can recognize your article's topic by sorting out each feasible keyword, phrase you utilized in your post. Google is intelligent, if you have crappy content, they'll notice, sooner or later they will.

This update isn't that bad, really the solution is fairly easy: hire a good writer, create the content yourself, and write for individuals and not for the search engines.

And now we introduce to you, the true nightmare of all webmasters, Google Penguin update. This really is the genuine deal, the update that ended thousands of websites and punished millions. This bad boy is watching the techniques you use for developing hyperlinks to your website. No much more Black Hat Seo, which means that those "10,000 hyperlinks each day campaigns" are out of the game for good. Utilizing Black Hat techniques is completely forbidden now, all those automatic tools we utilized to use are now virtually useless, there are individuals who still use it but now it has to be almost manual so there's no danger. Even Gray Hat methods are dead. Within this latest SEO news, what Google is trying to achieve with this update is the fact that Google desires to show top quality, relevant content material to its customers so why would he rank your Overly-optimized, complete of irrelevant content website?

It is all about White Hat techniques now, and it should happen to be that way since the very beginning. Most of the so called "SEO experts" were actually scammers and what occurred to them now? They're out of the company. Before it was very profitable to create a item (generally ebooks), create a web site or landing web page and then run the HEAVIEST black hat campaign ever and rank it in a matter of months. All they cared was concerning the easy money, not actually caring about how visitors benefited from it. Latest SEO news in a nutshell (suggestions included)

Produce a high quality product or service about some thing you are passionate about. We want successful business that keeps the cash flowing for many years. In case your item is good sufficient, you will get money, do not rush it. Create a well-designed web site to promote your product/service. Tip: consist of a weblog in your site. Google loves new content, and also the best method to add every day or weekly content material is through a weblog in your website. Promote your web site the proper way, White Hat techniques only. Stop trying to take shortcuts because within the long run, they do more harm than good..

That's it. Now you know exactly what to prevent and what to complete. You can also Google "Latest SEO news" for more tips and great practices you can apply to your website.




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