Sunday 28 July 2013

How To Stop Your Online Business Venture From Failing

By Russell Howe


While millions of people around the world are trying to learn how to make money online, the sad truth is that very few of them are actually making consistent progress. This applies to both those who are starting their own business from the ground up and those who are becoming affiliates of well known brands, such as Empower Network.

Despite the fact that online businesses, particularly home businesses, make themselves out to be an easier way to build an income the truth is it's one of the most difficult areas in which to succeed. [
See how Russ Howe became established in empower network here.
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However, unlike a regular job where things perhaps aren't going as well as you had hoped for, there is one very powerful advantage you hold. That is, of course, the power to change your approach. As your own boss, you hold the keys to where you spend your time and how you market your business. Unlike a job, where it can seem you are simply stuck in a rut at times, you do not have to put up with something that you are not happy with. Over 80% of becoming your own boss is mental. If you can handle the responsibility of constantly developing your skills as a marketer, while eliminating approaches which do not work, you will develop very nicely. Approaches which work for one person may not work for the next, so having a level head and being able to view how effective your marketing efforts are is a key skill. Most people are happy to sit and complain about a lack of results, but you must be prepared to do something about it.

Those who are working within affiliate programs often face competition from other people who are also working with the same opportunity, competing for sign ups or sales by trying to dominate search results or offering ever increasing bonuses for choosing their team over others. To stand out in an affiliate program you simply need to learn from the mistakes others are already making. Over 90% of affiliate marketers are failing, which means most of them are doing something wrong. One of the biggest mistakes most affiliates make is failing to brand themselves. You need to do this in order to succeed in any niche, and free platforms such as Facebook, Youtube and Twitter allow you to do grow your audience and reputation without spending anything at all.

The key to making the most of those potentially lucrative platforms is, of course, providing useful content. If you want to be seen as a leader within any niche the first place you should start is by showing your expertise. For instance, those who want to establish themselves within the gardening industry could upload tips on how to do simple tasks in the garden. Facebook is the largest website on the internet, while Youtube is the second largest search engine online. Basically, there are already people out there searching for the type of content you would be able to provide them with. It's up to you to get it to them. If you are consistent with your efforts then you will have a following before too long.

If it often said that the easiest way to get to where you wish to be is to help others to do the same thing. That approach certainly rings true in the business world. So many people in affiliate programs are rather unhelpful, therefore those who go out of their way to help others succeed generally find it easier to establish themselves as the top names in the business, because they are the people who others will often talk about.

This is because despite the great advancements in technology made over the last 20 years, the greatest form of advertising is still word of mouth. Another example, this time not related to affiliate programs, is if you are trying to become a successful author on the internet. Perhaps you have written an e-book giving parental advice and you want to release it. Instead of just hoping for the best, you could make the most of the free platforms we've already mentioned and literally grow an audience for free. By uploading short clips to Youtube, perhaps giving a top tip on how to handle a toddler throwing a tantrum in a store or how to cope with a moody teenager, you will notice that you can grow a list of followers purely because there are already people out there who are searching for answers to those questions. This allows you to become recognized as a leader within your chosen niche. This way, when you release your product you have a list of followers who already trust your expertise.

It is far more effective to market your idea or product to a group of people who already trust your expertise, than marketing to complete strangers. This is why personal branding is such a big factor in the success of any entrepreneur.

Surviving in affiliate programs like Empower Network often comes down to survival of the smartest. It's not necessarily about having more money to spend on advertising than others, it's about being smart with the time you have available to you. You can develop any business idea, even learning how to make money online with your own product range, providing that you have the determination to work on growing your name in your niche long term.




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