Tuesday, 23 July 2013

Tried And Tested Marketing Strategies

By Jensen Carlyle


Your excellent products are great for everyone but it doesn't mean that it is enough to generate a lot of sales for your business. Some of the small businesses are saying that their products are better than those who are coming out on top and the reason why they are always behind the competition is that they are lacking on luster. A wise consumer may look for a brand that is more trusted or credible and most of these brands are well-known. For a business to win their target consumers, they must work and plan hard to shine and be known by a lot of people. To make this thing happen, a business must exploit on different marketing strategies which are proven to shoot the sales up.

Traditional Ways of Marketing

Traditional marketing strategies are those marketing moves that are being done for years but have no signs of slowing down when it comes to bringing in tons of income and popularity. With these traditional marketing ways, a business can come up with an effective and well-planned advertisement that will draw the public's attention. A good example of this is TV advertisements. A business can buy some time for their ads and informercials. A small business can have it free by TV guestings and interview. They can have it from some lifestyle channels, news programs and entrepreneurial shows that needs guest for their segments.

Radio ads are another traditional marketing move that can still attract consumers and sales. Though it is not as strong as TV sales, it can still convince some target customers through paid ads or segment guesting. Other marketing moves that belong to traditional marketing category include magazine and newspaper publications.

Online Marketing Techniques

Companies were able to come up with effective marketing strategies together with the booming technology. With these new marketing methods, customers and sales are just a click away. One growing trend when it comes to marketing is the use of social media sites such as Facebook, Twitter, YouTube and Pinterest. You can create a page for free, gather some followers and introduce your products and service through these tools. Provide a link to your customers to your official website where they can make a purchase.

Email marketing is another online marketing strategy that makes approaching the business's target market a lot easier. Since it is easy, flexible and may contain complete description of the product, it is easy to make a sale out of this method. Other online marketing strategies include article writing, SEO, website hosting and free online advertising sites.




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