Wednesday, 17 July 2013

How To Strategically Enhance Your News Website's Performance

By Peggy Mason


Most believe that a latest news information site is going to have to be simple and short if you want to create it yourself. That couldn't be further from the truth. You can create your own website with as much content as you'd like and learn to market it to the right audience yourself. We'll teach you the basics of getting your site out there to the masses and have you becoming the next online sensation.

Make changes on the design and copy of the pages that chase the visitors away" leak pages" hoping to get another click or purchasing action from the visitor.

To increase your visibility, consider becoming a sponsor for a non-profit organization, like a children's league or a charity. You'll want the organizations you sponsor to be something you legitimately care about, but they need to be well established, high profile organizations that will give you some recognition.

Once your latest news information site is hosted, everything should work properly. Some sites may not properly display or can't even be found when typing in the URL. Also, there may be times that you could get a message saying your site is under improvement if you do not use a hosting company with a good reputation that is reliable.

Pay the few extra dollars for a quality web host. Using free or very low cost hosting will cause you more trouble than they are worth. Research the track record of any hosting service you choose to ensure their credibility and reputation are good.

Check for 'leaky' pages on your latest news information site - meaning pages that most usually cause visitors to leave. Make an effort adjusting the design and copy on those pages in hopes of getting another click or purchasing action from the visitor.

If a site has a toll free number, it's got to be legitimate, right? That's what your users will think when you set one up. It's relatively cheap, and it gives people a way to get in touch with you outside of email for more urgent matters. This toll free option also frees them of the burden of a long distance call, and it keeps your personal lines free for personal matters.

Your social media profiles should always be buzzing whenever you load new content onto your site. Tweet, Facebook update, and post on any other social media to alert your users and fans to the update. You can gain hundreds of views with only seconds of work with the magic of social media.




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