Sunday 21 December 2014

The Importance Of Responsive Website Design Edmonton

By Stacey Burt


Many people are now shifting to the use of hand held devices or mobile phones in accessing the internet. Businesses need to realize that the kind of website designs they have will implicate on the user experience from using different devices. To ensure that you are aligned to these emerging trends in website designing, you should have a site that is optimized for mobile viewing through responsive website design Edmonton, Alberta.

Internet surfing is one main activity that is being carried out on mobile devices. From browsing the social media, checking emails, to doing online shopping, all is happening right from the hand held phone devices. Since the mobile internet usage is steadily increasing, website owners should ensure they design sites that are mobile friendly.

If you want to have a good experience from the users on your site, you may have to create two websites, one optimized for PC and another designed for users who use smartphones and other devices like tablets. But you do not have to go that route. The responsive designing brings in features that allow your site to be viewed from a PC or a tablet and mobile devices proportionately.

When you access the content of the site from a PC, you will view it clearly on the big screen. Similarly, when you use your mobile device, you will also see the content clearly as it retracts to fit on that small screen. This way, you are allowing your site to be accessed from both platforms- the mobile and the PCs.

It means you will not need to create separate sites for different devices. There are many benefits of having a site optimized for mobile use and they include better user experience, easy to manage, increased conversion rates, and aligning to search engine demands. A responsive design will give users an easy time when they are accessing your site.

A responsive design makes it easy for users to be able to access and navigate your site. They do not have to struggle with things like zooming or shrinking the content and images in a site to get a clear view. What happens is that the content is automatically adjusted to the size of the screen. If it is a small screen, it will retract and fit well and the same on a big screen.

Such behavior can allow you make adjustments on your marketing strategies so that you increase the conversion rates. Businesses that want to stay ahead of competition are taking advantage of this new trend in their designs. If more users are expected to switch to mobile device use, it means that within a few years, much of the traffic will be coming from these devices.

An unoptimized website could lead to a big number of people abandoning your site soon they land on the pages. This is something you would want to avoid with the responsive designs. Managing SEO campaigns is made easier with the new designs. You do not need to have two separate campaigns for different websites created for PC and mobile.




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