Saturday 20 December 2014

Can A Long Island Advertising Agency Assist NXT?

By Robert Sutter


If there's one thing that can be said about NXT, as a brand, it's that it has earned quite a bit of popularity over the past couple of years. Even though it may be a training ground, there's nothing that can change the fact that it has been able to evolve. It's a point that just about any Long Island advertising agency can attest to as well. It can be marketed better, though, and I believe that the services of the agency in question can prove to be quite useful.

NXT is an exclusive show for WWE Network subscribers, and to say that it has become popular would be an understatement. In fact, I am sure that anyone will immediately see this, since there is a high level of talent amongst those who the general wrestling fan would consider to be rookies. However, these individuals are given a broad TV-like platform to work off of, which has only enhanced their skills. What about some of the methods that WWE has used to bolster marketing?

I believe that the most striking example would be the allowance of an NXT tag team match on RAW. What happened was, to hype the live special event known as NXT Takeover 2, a total of four NXT wrestlers worked in front of a live crowd on RAW. The fact that they were given valuable TV time speaks volumes about the faith that the company has in its own farming facility of sorts. Of course, like with anything, WWE's marketing of NXT can be better.

If you ask me, I believe that it's important for WWE to create advertising outside of its own material, which has been a big point of contention for me. Why continually address your own audience while there are non-fans who may enjoy the content if they give it a chance? To do this, NXT can be highlighted, which I'm sure that any Long Island advertising agency can prove to be effective at. This is just one idea that can be suggested by reputable firms along the lines of fishbat.

It's easy for me to enjoy NXT and I find it to be the best produced wrestling show in the world right now. Not only does it possess content that's easy to get engaged in but it has the feeling of an independent show with a more intimate vibe. This personal feeling is one that's exclusive to a select few promotions and you can be certain that NXT is one of tem. Even though it has reached quite a bit of success, I am sure that it can reach even more in due time.




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