Sunday 27 October 2013

Online Marketing May Assist Upcoming WWE Stars

By Robbie Sutter


World Wrestling Entertainment has always been seen as a company that loves television but what about other platforms? If you search the Internet, you may find yourself watching NXT, the program that serves as the developmental territory of sorts. Stars are able to attain TV experience of sorts here, being able to work in front of smaller live crowds before moving up to larger venues on television. These stars are going to need time and I feel like online marketing can help them to become more well-known.

You have to keep in mind that since NXT is not shown on television, neither will the talent. This is a shame, especially when one considers just how talented these individuals are and how prepared they seem for the big time. For example, Sami Zayn had wrestled for many years before being signed by WWE, his background speaking for itself. As a result, he has more than earned the allure of fans and has become, in my mind, the field's top wrestler that anyone would want to wrestle.

As far as the females of the company are concerned, the two most popular of NXT in Paige and Emma could not be any more different. Where Paige, the NXT Women's Champion, is a ruthless brawler, Emma is a technical wrestler with a fun dance gimmick. The two of them fit different criteria as far as top talent is concerned but are able to appeal to the crowd nonetheless. I believe that anyone will agree with me when I say that variety is immensely important in the wrestling world.

These men and women should be able to put online marketing efforts to use. After all, they most likely have their own Facebook and Twitter pages, meaning that they have platforms for the sake of interacting with a number of people. It's important to stay in touch with them in the long term and the number of fans will only grow much more as a result. Communication is vital, no matter what business you are talking about and I am sure that strong firms like fishbat would agree.

NXT is an example of WWE programming done right, though on a consistent basis. Not only do the talent have more than enough time to put on quality matches but you have to take into account that they are still learning. There's a certain appeal that comes with looking into the future, in a way, of WWE in general. The company may have quite a few shows under its belt and while I like a good number of them, NXT is my standout and I'd watch it any day.




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