Saturday, 13 April 2019

The Ways Long Island SEO Helps Make Websites More Crawlable

By Arthur Williams


Just because a website provides solid information or offers high-quality products doesn't necessarily mean that it will rank in search. Anyone that specializes in Long Island SEO will agree, as crawlability may be an issue. If search engines cannot accurately read your site, then it's unable to rank for the various keywords you have in mind. To improve your site's crawlability, here are a few methods that you would be wise to carry out.

To make your site more crawlable, ensure that it has a healthy amount of text. This is the factor that determines how, or if, sites rank on different search engines. If you have a site that only features images or video content, it won't rank, as search engines will be unable to read it. Text matters, as the likes of www.fishbat.com will attest. To simply ignore it would be an oversight, not only for SEO but business in general.

Next, improve your website's load speed if it can be helped. You don't even have to put much more of an expense in your site, as there are easy fixes that can be implemented. One of the most common is fixing broken links, which may be seen if your site underwent an overhaul. You can also cut down on the images and videos mentioned earlier so that each page loads quicker. Simple solutions such as these will make a collective difference.

Duplicate content can have a serious impact on your site's crawlability, too. When a search engine depicts content that either repeats or is directly ripped from another platform, it won't place the website at a high level. If anything, your site will be more difficult to be found, even for keywords that have been targeted for years. By removing duplicate content, your site will become that much easier for search engines to read.

For those that have been having trouble ranking on Google, or any search engine, crawlability might have been the culprit all along. As you can see, though, there are many ways to improve matters. Everything from your site's content to the pace at which it loads should be accounted for. By making adjustments like the ones detailed earlier, your site's SEO will improve, ensuring that you draw the attention of more visitors in the long term.




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