Sunday, 14 April 2019

Artificial Intelligence Pricing Solutions That Companies Can Use

By Maria Gibson


Many factors are needed to consider in determining the product price. Companies involved in manufacturing production have more factors than service ones. Appropriate suggested retail prices may take a while in doing calculations. To help them, there is an artificial intelligence pricing solutions available in the market.

These are software created by computer engineers, IT specialists, and business managers. They put an AI system in it as it is capable for self learning. There are various brands in the market today that a company owner can choose from.

Learning machine algorithms are made use in dynamic pricing solutions which learns from the details inputted by employees. Consumer buying patterns are considered, as well as industry market movements, in determining the respective prices of products. Companies greatly benefits from it because they are now able to monitor products that have higher popularity to the public.

Wise Athena offers cost effective software solutions in order to provide optimal pricing, as well as trade promotions, to consumer packaged goods or CPGs. This software makes use of both predictive AI and econometric science. Its AI is able to understand the strategies in sales and in business of their company and compare it with that of their competitors. When a new product is launched, it is able to automatically input product details and specifications. It can calculate potential gains and losses as well to help them in determining ideal product volumes to compensate with the predicted losses.

Perfect Price on the other hand keeps up with the always changing market dynamics. It is able to do highly accurate forecasting due to its AI. As an effect, the right price is delivered constantly.

It has algorithms which creates its predicative ability. Due to this, companies can do varying product simulations for their respective product lines. They can also identify which products are strong and which are weak in consumer markets in all their branches.

Pace is mostly suitable for large and small chains of hotels. This software is the leading system in this kind of service industry today. Always the right price is motto and belief of its creators. Hence, it can determine the right price even during seasonal hotel bookings. Their revenue management is being revolutionized as it helps combine gathered data and computer science in determining it.

Competitive companies can use Incompetitor which helps them access the details in pricing of their competitors. It helps them analyze relative information, especially the additions and removals in their details. If their competitors have similar products as theirs, they can compare the marketability of both products to determine how they can stay ahead or improve them. Its limit is that it can only compare those that are in e commerce. If the competitor is not into it, then relative information shall be done manually by them.

Navetti PricePoint is the most comprehensive software out of those enlisted here. It claims to do the entirety of the pricing process in managing, controlling, and measuring price optimization. It also uses analytic methods and machine learning algorithms. Its creators have presented its latest version to the public. More pricing modules are added, as well as reporting templates that are both easy to do.




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