Wednesday 18 February 2015

Selling On Trading Stuff Sites

By Katina Brady


Online trading has become popular nowadays. There is greater internet access among population and cost of setting up a selling site is cheaper compared to physical store. This makes trading stuff sites a better option. Setting up a personal ecommerce site is expensive. However, sellers can use established online trading platforms to sell their stuff. These sites allow you to set up your store easily and start selling. One will find many similar products. Thus, a strategy is needed to sell fast on the site.

It is important to choose the site you will be trading your stuff wisely as it determines if you will be able to sell fast. There are free sites and others that charge a small fee to host your products your choice may also be informed by sites ranking by search engines, how easy it is to navigate the site pages and the number of sellers in the site. You may decide to sell in different platforms.

The seller should use the keywords that clients usually use in their search for such products. This adds more traffic to his site from natural search by would-be customers. One could also use keyword marketing tools where provided by the specific site for page optimization which gives better visibility.

It is desirable to include some free service or offering in the products. Such could be free delivery, quantity or trade discount or shipping for overseas clients Buyers find such offers attractive as they seem to give them more value and are a better bargain. However, the added costs from such offerings should be included on the final price not to dent the profits. The seller should however refrain from setting the price too high. The price should be competitive given the price range of similar products on same site.

Take quality picture of particular product that you are selling. Since customers will be making decisions based on the images of particular product, they need to be clear. Moreover, pay attention to details. Take images from different angles if a single angle does not show all the details. Use a white background or just edit the background after taking the image.

Use caption that sell the product. Tell the visitors that the product is great for them. It caption should be concise and on point. The product features could be highlighted in bullets. The title should be catchy and in standard font. Ensure you show benefits of the products to the visitors.

A video on the products is also a great idea if allowed by the site. It should however be short, informative and funny. It enables a seller to engage better with the visitors and is likely to convert many of them to clients better than captions and images.

There are several payment options available on trading sites. They range from online payments to escrow and mobile money transfer. Research on the popular platforms among your target market and make use of them. Strive to make clients happy with your service. They will give you great reviews that will boost your sales. Try to resolve an problems with clients on time and only use third parties when absolutely necessary.




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