Friday 27 February 2015

Marvel Action Figures Are All Very Special

By Olivia Cross


Receiving toys is very common when growing up; it helps children of all ages to exercise their muscles as well as improve their coordination and balance. It is also vital when it comes to using their imagination and they tend to gain self-confidence as well. Marvel action figures have been around for many years and both boys and girls alike have spent endless hours acting out different scenes from their favourite television show or comic.

These toys stands about three and three quarters of an inch high and are made by Hasbro, an American international toy and board game company. They are considered to be the largest toy makers and the headquarters are situated in Rhode Island. However the toys are produced in East Asia.

The beginnings of this company started in 1923 with two brothers who were selling textile bits and pieces. As the years progressed they extended to making different school supplies as well as pencil cases. Three years after the founding of the company one brother left for another material company and the other, Henry took over. As the prices of producing pencils and pencil cases grew it was decided to make their own pencils and this became their source for future financial support.

Seventeen years after first opening they produced the first nurse and doctor toy kits as well as modelling clay. Two years later after the first toys reached the shelves they were basically a toy company. When Hillel died, Henry became the Chief Executive Officer and his son Merrill was advanced into becoming the president.

When World War 2 began they started making their plastic creations. Their first major hit was with the invention of Mr Potato Head and because of them two years later in 1954 they became a Disney licensee. The inventor of Mr Potato Head, George Lerner created this plastic face where one could use push pins to attach fruit pieced or vegetables changing the way kids thought of eating these foods into playmates.

He eventually sold these figures for five thousand dollars to a cereal company where they were going to be inserted into breakfast boxes as giveaways. However the Hassenfeld Brothers, now known as Hasbro, offered him a better deal. Lerner together with the manufacturers bought the rights back for two thousand dollars more.

The Spider-man figure is over nine centimetres in size and can be moved to any position. He has a red and blue costume and depending on the make comes with translucent webbing. He can climb walls and cling to any surface for long periods of time. He also has super strength and is very popular with boys of all ages.

In the year 1964 they produced the GI Joe toy. He was to represent the four branches of the United States Armed Forces; the United States Navy, United States Army, the United States Air Force and the United States Marine Corps. Later the Action Nurse was also introduced. These were specially made for boys who were not interested in playing with girls toys. Within two years this toy was responsible for two thirds of their overall sales.




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