Tuesday 24 February 2015

Fundamentals Of Runway Analysis And Shows

By Olivia Cross


Runway study is a process of studying the nature of runway and determining its essential features and relations. Designers uses different models to showcase their different outfits. Other companies and brands also showcase their collections. The role of a model is basically to promote designers product for instance outfit in different market in runway analysis.

Models makes the fashion industry grow and looks attractive. It has made models to become professionals in terms of their appearance and skills especially their personality and skills. They market the products of the industry inform of catwalk on the platform and this is done by putting on some good music to make the walk easy and interesting. This industry was well known to comprise of females only in the past decades.

For a run way to be a success it has to have audience, photographers, designers and models. The moving bodies are required to have some attributes like a certain inch height, kilograms and a body size that suits the designer outfit. For female models they ought to have a minimum of 5.7 inch and male should have a minimum of 5.11 inches. Models ought to have outstanding physical appearance, the bony cheeks and fierce eyes. Courageous and boldness should be one of models qualities to make him or her unique being.

During the show, models have to constantly change clothes, makeup, walk, turn and stand in order to demonstrate the garments they are wearing. Clothes are the most advertised product since it conveys one aspect of an individual choice about how they represent themselves to the world.

The most successful models are booked by companies to advertise their product because they will get more attention from the target population hence they will end up buying and designers product. They also make their own cloth line or perfume or other products, they also launches their television shows and reality shows, some professional models appear to the most successful magazines. They also opens modeling agencies to inspire upcoming models.

These catwalk shows are different according to cultures. It encourages cultural diversity, as a result, models are identified in different forms which include supermodels who are recognized as high fashion models, plus size cat walkers represent the people who are plus sized. Fitness models usually advertise the way to shape up your body simply by exercising and visiting the gym. Health models basically advertise the way to eat proper food and good personnel hygiene.

Models walking down the platforms is a way of advertising products to the audience who most of the times are the customers or royal clients. Most celebrity purchases items when they attend these events. If they have an interest they can make orders automatically hence promoting the designer and creating wealth.

The world has changed and due to different culture the fashion platform has stopped being a female dominated but rather it comprises both gender. This has created employment to male models and to designers who concentrates on male models outfits.




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