Friday, 14 November 2014

Social Media Tips: Facebook Mastery

By Joseph Stan


A lot of people see Facebook as a mindless time-wasting site, but the truth is it can be more than that if you learn to use it correctly. Social media has allowed us to can reach millions of people with a simple click of our mouse. This article is all about how to maximize your Facebook marketing and increase your social media presence for your business.

If you are planning to sell or promote your products and services via Facebook the best way to do it is using a Facebook business page. Mixing promotions in your personal Facebook account can be a mistake if you don't have a network of business friends or existing customers. Instead try to keep your business promotions away from your personal account.

Try very hard to make your Facebook page more unique and memorable than others. Add pictures and color. Pages with images are more attractive to your Facebook fans than just plain text. A fan base is something that you will want to expand as much as possible. Having an excess of 5,000 fans is best. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

One thing you should keep in mind is that Facebook is all about content. People are there for content, that content can be a video, pictures, articles or anything else really. You can expect to promote all the time and generate sales, instead you need to be pushing value that your followers will enjoy and share.

Many new Facebook marketers make the mistake of buying thousands of fake likes just to look more professional. The truth is this will not help you generate sales at all. Instead you should focus on getting real people to like your page who are truly interested in your posts and the content of your page. This actually easy when you understand Facebook Ads and how to use it. By now you hopefully have a good idea on what to do and what not to do with your Facebook marketing campaigns.




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