If you are running a successful business, you may have already used many of the marketing techniques out there. But if you haven't used an email marketing campaign, you could be missing out on greater success. Here are some effective ways to market your business through email, so you can leave no stone upturned in your quest for excellence.
Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer - this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Do your best to keep your email message personal. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
To make your emails look as professional as possible, invest a little thought in their design. Use a consistent layout, color scheme, and logo with all of your messages. This gives your subscribers the impression that they are hearing from a trustworthy, authoritative source. They will pay more attention and give your content more credence this way.
In your email campaigns, utilize the least amount of graphics as possible. Many email clients don't allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you've sent the emails, find out which ones had the best click-through rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-through rates equate to more sales.
Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.
Being the best means using all the tools and methods available to you to build your company. If you use the tips laid out in this article, you have a good chance of being the best. Make sure to use these to craft an email marketing campaign you can be proud of.
Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer - this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Do your best to keep your email message personal. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
To make your emails look as professional as possible, invest a little thought in their design. Use a consistent layout, color scheme, and logo with all of your messages. This gives your subscribers the impression that they are hearing from a trustworthy, authoritative source. They will pay more attention and give your content more credence this way.
In your email campaigns, utilize the least amount of graphics as possible. Many email clients don't allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.
Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you've sent the emails, find out which ones had the best click-through rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-through rates equate to more sales.
Design your marketing emails to be easily read on mobile devices, in addition to computers. An increasing number of people check their email messages using their cell phones. If the message is difficult to read on their phone, it is likely to be deleted without the content ever being read.
Being the best means using all the tools and methods available to you to build your company. If you use the tips laid out in this article, you have a good chance of being the best. Make sure to use these to craft an email marketing campaign you can be proud of.
About the Author:
Most internet business owners would like to know how they will enhance their profit margins and raise sales. If this looks like you, among the points that you simply must do is usually to discover efficient email list.
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