Tuesday 28 January 2014

Keeping Your Customers Buzzing Using Social Media

By Valentino Crawford


At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today's society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

Think twice about paying for a professional social media marketing service. Many of these businesses are preying on inexperienced owners of Internet marketing businesses with scams. They use a lot of fake social media accounts which were made by registration bots and/or utilizing proxy servers. You will not have customers seeing your marketing though you are shown high view counts. Basically, the only thing you will be doing is spending money for false results.

Use the power of social-media sites to get your company to the top pages of your target audience. Make a Facebook store that is easily accessed in your posts. This can be used in addition to the website you have. Heavy Facebook users ramble around the site sometimes, and could browse your selection of products, and even buy some, without ever leaving Facebook itself. Doing this means they don't have to leave Facebook and go to your site.

Offer exclusive specials to the people that follow you via social media. Grab your customers with a unique post. You could organize contests, give out free prizes, or offer rewards to your best customers. You could also develop games, offer polls and quizzes, along with exclusive content. Or, you can simply make exclusive announcements via social media.

Buttons, widgets and other apps are your best friends when it comes to holding down a successful social media marketing campaign. Be certain those buttons appear on your blog, emails, sites and signatures. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.

Always give users a way to follow you and your business on popular social media websites. People use all kinds of social media sites daily. By letting them have quicker access using their favorite social media site, they will be able to access your posts more easily.

Write new posts on Twitter as often as possible so that your updates do not get buried in your followers' feeds. Update your tweets often. Also, post about a single event several times but in different forms.

As social media sites grow ever more popular, fewer and fewer businesses can afford to ignore this tremendously powerful marketing opportunity. Use it to market your brand or business and you may be seen by millions of people. This article showed you basic tips for creating a quality campaign using social media marketing.




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