Saturday 18 January 2014

Different Types Of Copywriting

By Hedrick Lepsch


Each individual is unique and will process information and learn things differently than any other person on the planet. While our experiences and personalities will differ drastically from other individuals, there are some characteristics of learning that can be classified and assigned to an individual. When you search for learning styles on the internet, Wikipedia tells us that there are a minimum of 8 different modalities that break down their own 'styles' of learning. Each modality is based on research and use a variety of words to express similar ideas. For the purposes of this article, I'm going to keep it simple. There are 5 primary learning styles and an additional 2 styles that may be added to further define the learning style of an individual.

Second- Technical Copywriting is another type of copywriting that is growing. This specific style requires knowledge about a specific industry. This is comparable to journalism except the majority of these writers are not professional but they are actually trained to write in order to share their knowledge of a specific topic. These jobs therefore require the proficiency of a specific professional whether it be a nuclear scientist or agricultural economist.

Verbal learners prefer utilizing language. Whether spoken or written, words are more easily remembered by these individuals. Physical learners much prefer the hands on approach. They love to dig in, get dirty, and use their hands to help them retain what information they feel is necessary. Logical learners prefer a more mathematical approach, solving problems and retaining required information through the use of logic, systems, and reasoning.

All of these types of copywriters need to be able to research and gain interesting insights on material in order to write in a way that gets noticed. Getting an education in Copywriting can be a step in the right direction for most writers. This type of writing may follow the same grammatical rules but there are often times many differences. There should be an active voice in your writing that brings your articles to life within the first few sentences. Copywriting takes on several faces for companies looking for ways to get their names out there. It really depends on the company that the writer chooses because many are just looking to get their name out there.

This can mean a mixture of SEO and constantly updated copywriting that paints a picture for a company. Another route a company may choose to take is writing content that is more informative and meaningful, so as to bring more reliable customers. Creative copywriters often take these harder-to-tackle-jobs on because the company is really trying to build a name and reputation, not just get their name out there. This shows the difference between quality and quantity in the virtual world.

Overall the job market for copywriters is growing and is looking promising. Writers can get into this career path in a number of different ways. While it may not seem technical getting an education in copywriting will help take you to the next level of copywriting and get you in with larger companies.




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