Wednesday 18 December 2013

The Traits Between Reputation Management & Youtube

By Robbie Sutter


Reputation management is put to use in order to help companies become much better in the eyes of the public. Typically, this is done through search engines and the ability to find certain pieces of content on the front page. After all, this page is the only one that people look at in most cases, since they want nothing short of immediate results. That being said, how can this idea correlate to the idea of YouTube? I believe it all comes down to the matter of content.

If there is one thing that firms like fishbat can attest to, it has to be the incorporation of content in order to help companies. However, it's not just enough to create it that will make the difference. You have to make sure that it will be picked up on by various search engines and the implementation of various keywords has to be seen. This is the nature of effective reputation management and it goes to show why various types of work are so integral to eventual results.

Of course, content creation is seen on other platforms and YouTube is the place where the most seems to be done. Those who form videos on a constant basis are those who are most likely going to rank highly on YouTube. Those who seem to take more and more breaks over the course of time risk a number of things. Not only is there a possibility that they will lose their spots but the ability to fan even more fans is not going to be nearly as feasible.

Of course, you have to take into account just how substantial you want your video content to be. I do not believe that independent film creators are going to be able to rank nearly as high as they would like since their movies take far more time to bring about. From what I have seen, those who specialize in commentaries are more likely to do so. Their videos still take work, yes, but there is less by comparison since there aren't specific locations to film within.

When you think about it, content is more important than ever in the world today. This is true for reputation management efforts, businesses requiring such pieces of work in order to help their names stand taller than they have ever been before. YouTube is a hotbed for content and whether or not the videos are good is up for debate. However, there should be a steady flow by users who are looking to climb higher and higher in terms of popularity on the site since everyone is going to be vying for exactly that.




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