There have been many social media outlets that gained steam over the course of time and I feel as though Pinterest holds that distinction very well. Facebook and Twitter stand as some of the most commonly utilized but the truth is that Pinterest has shown so much growth over the course of time. Many sites seem to struggle with retaining users; this is not the case with this particular network. Brands can use it to become stronger, as a social media marketing coach could tell you.
First of all, you have to think about just how much Pinterest has grown ever since its inception more than three years ago. One would think that the site would have grown substantially since that point, making it a rival to others in terms of networking. However, it wasn't until January of 2012 that the site has managed to double its user base. The fact that said user base is comprised of 80% women goes to show just how much appeal there is to this particular site.
Of course, one has to wonder what can be done in order to increase business through Pinterest. After all, the idea of pinning pictures is the main focus of the site for many people, so one would have to imagine that companies would have a trickier time navigating. On the contrary, though, engagement can be created with previous fans being contacted. A company could actually go to its other channels - Facebook, Twitter, as well as others if they exist - and find those who are following the brand already.
Fans may be attained thanks to these various channels but what about further interaction? A company could put Pinterest to the test by allowing the pinning various graphics, each of them proving to be aesthetically pleasing. Visual engagement is important in most cases and a social media marketing coach would be able to tell you the same. Authorities along the lines of S-M-M-C will also be able to tell you that comments and replies matter as well, so make sure that you post these in conjunction.
Pinterest does not seem like the kind of website businesses would flock to, at least not on the surface. Upon further inspection, though, one can see that it can be utilized for such purposes as long as the right actions are put into effect. There's also the idea of a user base, of which Pinterest has a strong type. You want to be able to pin a variety of images and while the common user on the site may be more inclined to look up recipes, for example, a social media marketing coach sees other purposes.
First of all, you have to think about just how much Pinterest has grown ever since its inception more than three years ago. One would think that the site would have grown substantially since that point, making it a rival to others in terms of networking. However, it wasn't until January of 2012 that the site has managed to double its user base. The fact that said user base is comprised of 80% women goes to show just how much appeal there is to this particular site.
Of course, one has to wonder what can be done in order to increase business through Pinterest. After all, the idea of pinning pictures is the main focus of the site for many people, so one would have to imagine that companies would have a trickier time navigating. On the contrary, though, engagement can be created with previous fans being contacted. A company could actually go to its other channels - Facebook, Twitter, as well as others if they exist - and find those who are following the brand already.
Fans may be attained thanks to these various channels but what about further interaction? A company could put Pinterest to the test by allowing the pinning various graphics, each of them proving to be aesthetically pleasing. Visual engagement is important in most cases and a social media marketing coach would be able to tell you the same. Authorities along the lines of S-M-M-C will also be able to tell you that comments and replies matter as well, so make sure that you post these in conjunction.
Pinterest does not seem like the kind of website businesses would flock to, at least not on the surface. Upon further inspection, though, one can see that it can be utilized for such purposes as long as the right actions are put into effect. There's also the idea of a user base, of which Pinterest has a strong type. You want to be able to pin a variety of images and while the common user on the site may be more inclined to look up recipes, for example, a social media marketing coach sees other purposes.
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